Xirrus Expands Partner Program to Drive High Performance Wireless Access Across the Enterprise

Sept. 22, 2011 - PRLog -- Xirrus®, the leader in high-performance wireless networks, today announces the expansion of its channel partner program that will equip value added resellers (VARs) and systems integrators with wireless networking technology that provides documented higher bandwidth, coverage, and scalability than competing wireless offerings. Xirrus will continue to focus its efforts on businesses that increasingly depend on wireless access to transform their business. Through their product invention and design, commitment to customer success, and the industry’s best price performance, customers will have the confidence that their wireless networks perform under event the most demanding circumstances.

Partner-Friendly Approach to Buoy Success

The Xirrus Partner Program will be governed by a three-pronged philosophy. Xirrus will enable high partner profitability by offering comparatively favorable deal structures, will not compete with partners, and will commit to well-trained partner sales and technical teams.
In addition to its industry-leading technology and high-yield contract arrangements, Xirrus will help partners succeed through:

   * Free Training and Certification – Xirrus will ramp up its sales and technical teams and provide ongoing support.
   * Implementation Guarantee – Xirrus will provide its partners the level of necessary support to complete implementation of its Wi-Fi Arrays and ensure that customers are experiencing optimal signal strength performance upon completion.
   * Business Planning Assistance – Xirrus will share its business planning tools, a set of guidelines that provide partners the framework to develop appropriate strategies and tactics for their situation – resulting in increased new business wins and higher revenue.
   * Sales and Marketing Support – Xirrus will give partners access to the Xirrus Partner Portal, which contains downloadable brochures, sales tools, logos, images, promo items, presentations, case studies, videos and other helpful information.

“So many of the primary and secondary schools we work with around the nation are implementing learning initiatives with 1 or 2 wireless devices per student,” Cynthia Kaye, CEO and Founder of Logical Choice Technologies, a leading national provider of education technology solutions. “Supplying wireless access to every student in every classroom is far too much of a strain on most schools’ wireless networks. As a result, we’ve seen the bandwidth bottleneck that arises from increased demands on school networks. Xirrus Arrays solve these problems in innovative, efficient and cost-effective ways. They are precisely the kind of company we would love to partner with to help schools across the nation that struggle with problems like this day in and day out.”

Partner Program Generating Early Returns

Xirrus has established channel partners on almost every continent and is rapidly expanding its partner base.

“Our industry has reached a point where user density is no longer an excuse for glitches common in most public Wi-Fi solutions,” said Brian Shemilt, vice president of channel marketing at Xirrus. “Underpowered or error-prone wireless technology drains technical resources and prevents users from completing mission-critical tasks. We support the greatest density, delivers the highest bandwidth, and offers the greatest price-for-performance on the market. More importantly, its technology’s unmatched reliability allows our clients to focus on their businesses rather than wasting precious time battling poor network performance.”

“We have seen early positive results from our partner engagements, hinting at the tremendous impact our partner program can make on the bottom line – both ours and our partners’,” said Kevin Hollenbach, vice president of sales for North America at Xirrus. “We will not follow a ‘co-opetition’ model that supports partners while competing with them. Our win-win strategy means that we’re dedicated to investing more resources in our partners than the vast majority of vendors provide today.”

High Standards for Partners Ensure Top-notch Customer Service

Xirrus partners will be classified into two levels of membership, Platinum and Gold, depending on sales volume and the number of Xirrus-trained technical consultants. The company will require its partners to maintain high standards through:


   * Strong sales and engineering teams
   * A joint business plan co-developed with Xirrus
   * Demonstrated willingness to actively promote Xirrus products
   * Targeted marketing initiatives tailored to Xirrus products

For more information about the Xirrus channel partner program, or to become a Xirrus partner, please visit www.xirrus.com/partners.
About Xirrus
To organizations who depend on wireless access to transform their business, Xirrus is the wireless network solution provider that provides the world's most powerful, scalable, and trusted solutions. Through product invention and system design, commitment to customer success, and the industry's best price performance, Xirrus gives you confidence that your wireless network performs under even the most demanding circumstances. Headquartered in Thousand Oaks, CA, Xirrus is a privately held company and designs and manufactures its family of products in the USA.

Media Contacts:

John Merrill, Xirrus
john.merrill@xirrus.com
805-262-1644

Erin Lumley, Trainer
elumley@trainercomm.com
925-271-8229


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Xirrus, the leader in high performance Wi-Fi designs and manufactures the patented Wi-Fi Array -- the most powerful Wi-Fi architecture offering the most coverage, user capacity, and bandwidth per cable drop.