Adestra presents at ad:tech 2011-Stop adding ‘teh’ strangers: 4 ways to avoid social media fails

Sept. 14, 2011 - PRLog -- Adestra Account Director Parry Malm is presenting in the ad:tech 2011 Engage & Convert theatre on 21st September 11.10-11.40am. His slot is entitled: “Stop adding teh strangers: 4 ways to avoid social media fails” (note the deliberate typo there).

Talking about his presentation, Parry says: “Social media is like the wild west – lots of cowboys staking claims, but very few finding gold. In this session, you will load up your revolver with four social media bullets so you can drive your marketing objectives on Facebook, Twitter and LinkedIn.

“You will learn about the fallacy of activism, the importance of integration, the realities of ownership, and the methodology of ROI measurement. And afterwards you can saddle up and ride into the sunset without fear of impending facepalms.”

With social media being the focus of many marketers, this Adestra presentation covers the exponential growth of this channel, how to improve and measure activity and Return on Investment, plus how to integrate with your email marketing to deliver an effective multi-channel communication strategy.

For the seventh year in the UK, the online marketing and advertising community will come together for ad:tech London 2011 to reveal the latest digital trends and market figures, share best practice and address industry challenges. Whether visitors are publishers, advertisers, marketers or business owners, ad:tech helps them all harness the power of digital.

For further details visit: www.adestra.com

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Founded in 2004, Adestra set out to be the most respected ESP. Today over 300 organisations globally and more than 4,500 marketers, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.