A breakthrough RFID technology launch

Salo, Finland, September 13, 2011 – It’s the biggest product launch in Nordic ID history. Breakthroughs in RFID technology development have led to a launch of four products in what Nordic ID is billing as ‘House of RFID’.
Nordic ID - House of RFID
Nordic ID - House of RFID
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SALO - Varsinais-Suomi - Finland

Sept. 13, 2011 - PRLog -- Salo, Finland, September 13, 2011 – It’s the biggest product launch in Nordic ID history. Breakthroughs in RFID technology development have led to a launch of four products in what Nordic ID is billing as ‘House of RFID’. “The crux of these products is the 500-milliwatt RFID engine,” says Jorma Lalla, CEO of Nordic ID. “Their power, speed and sleekness put these devices in a class of their own.”

On September 13th at 15:00 GMT, a short James Bond-style movie, House of RFID, will present four new devices to a worldwide audience, followed by a product-focused webinar. The launch will be closely followed by a roadshow across Europe and the Middle East.

Cell phone-sized device finishes RFID inventory in minutes
The first of these devices, Nordic ID Morphic UHF RFID Cross Dipole, represents the pinnacle of RFID reading technology. It is unique in the marketplace because it is no bigger than your average cell phone. Nonetheless it gives you the capability to zip through store inventory in no time.  It is by far the smallest UHF RFID mass-reading Windows CE device on the market, being heralded as a fast track to productivity and ROI within the retail environment.

“The nice thing is that you can also use it as a VoIP cell phone in the store environment,” says Lalla. “Plus, Nordic ID Morphic integrates beautifully with existing store systems because it communicates via WLAN, Bluetooth, USB and Ethernet.” Thanks to the foldaway cross dipole antenna, Nordic ID Morphic UHF RFID Cross Dipole reads RFID tags quickly from up to two meters away, from any angle. It comes with a powerful battery enabling up to 9 hours of continuous RFID use.

The ultimate RFID workhorse
The Company’s flagship mobile computer, the Nordic ID Merlin UHF RFID Cross Dipole, is the fastest mobile computer on the market. Nordic ID Merlin UHF RFID Cross Dipole now reads RFID tags from any angle at seven to eight meters, for as many as 28 hours on a single charge. Read hundreds of tags in a box or boxes on a pallet with a single pass thanks to the innovative, energy-efficient cross dipole antenna.

Setting up the Nordic ID Merlin UHF RFID Cross Dipole is simple. The Windows™ CE interface is intuitive, immediately enabling you to work with the new system. The illuminated colour display can be controlled with a touch pen or your finger, and ensures good readability under all lighting conditions.

Sleek, affordable USB reader
Nordic ID Sampo S1 is the sleekest USB reader for interactive read/write RFID applications in the powerful 500-milliwatt class. An exceptional performance/price ratio makes it more affordable than anything else on the market.
It is easy to use, easy to mount, and can be placed on top of, under or to the side of a counter for instantaneous tag reading of loose or boxed goods. “Nordic ID Sampo is especially suitable for the apparel and fashion industry where throughput is huge,” says Lalla. “And of course it’s designed with multinationals in mind, with multiregional frequency and DRM support.” The reader has many ease of use features like light and tapping sensors to initiate reading processes, and an adjustable reading range of up to four meters.  

The most powerful embedded RFID reader on the market
At the heart of the RFID devices described above lies the Nordic ID UHF RFID Reader NUR-05W. This powerful 500-milliwatt RFID engine is available for integration in custom RFID equipment. It is extremely compact and boasts low power consumption coupled with great performance. Together, these make it an optimum choice for both mobile and fixed readers.

House of RFID Product Launch
What: House of RFID, a short James Bond-style film, followed by a product launch webinar.
When: September 13th, 15:00 GMT
Where: Worldwide, broadcast from Salo, Finland.
How: By invitation only. For your invitation, please email sales@nordicid.com or visit http://www.nordicid.com/en/home/nordic-id-world-premiere.....

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Nordic ID provides mobile RFID and barcode devices and fixed RFID readers for professional use enabling customers to improve their inventory management, customer service, communication and supply chain control.
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Tags:Nordic Id, Nordic ID product launch, RFID, Uhf Rfid, Mobile Computer, Fixed Rfid Reader, World Premiere, house of RFID
Industry:Rfid, Mobile, Retail
Location:SALO - Varsinais-Suomi - Finland
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