Pertria Announces Relationship with The Santa Clara County Dispute Resolution Program

Founded in 2004, Pertria advises clients throughout Silicon Valley and the San Francisco Bay Area in real estate residential sales, investment analysis and management, providing established relationships with financial advisers & tax professionals.
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Sept. 10, 2011 - PRLog -- Los Gatos, CA -- In April of 2010, Brian Bernasconi of Pertria began his education as
a mediator with the Santa Clara Dispute Resolution Program and has since mediated
numerous cases for the county and continues to seek education opportunities within the

The Santa Clara Dispute Resolution Program (DRPS) empowers people by encouraging
communication and education in conflict resolution principles, providing assistance to the
public in the resolution of disputes in the areas of community, juvenile justice and small

Bernasconi has spent the last several years facilitating complex real estate transactions
with an emphasis on people who are buying and/or selling as the result of “family
restructuring”. In these cases navigating strained family issues and complex financial
and legal matters is a critical component of the negotiation.

When asked about his relationship with this program and the effect it has had on
his work at Pertria, Bernasconi said: “In becoming a qualified mediator, one learns
the mechanics and values of active listening - focusing on the issues and underlying
concerns of each person using reflection, re-framing, validation and summary to facilitate
effective communication. Mediating for the County DRPS program has further enhanced
my skill as a negotiator, specifically in ‘high conflict’ situations such as the disposition of
real property resulting from separation and/or divorce.”

Ultimately Mr. Bernasconi’s decision to become a mediator was inspired by a (then
private practice) family law attorney for whom he went on to act as treasurer to a
successful campaign to become one of Santa Clara County’s Superior Court Judges.

Pertria’s relationship with the DRPS program is a perfect example of their response to
the market’s need for interdisciplinary real estate and business professionals who can
effectively manage increasingly complex demands in today’s economic climate.


In 2004 Pastorino founded Pertria, a firm representing residential and commercial real
estate sales, investment analysis and property management strategically aligned with
minded financial professionals including certified financial planners, tax advisors,
insurance specialists and specialized legal counsel collectively providing clients with
well-grounded strategies focused on maximizing opportunities and mitigating risk.

Firm Facts: Licensed real estate brokers who have passed the Series 65 exam;
Experienced in charitable remainder trusts; IRC§ 121, REO and short sales; divorce;
probate and relocation; reverse exchanges, and IRC§1031-1033; Real property
management portfolio exceeds $202 million in value; Real property management
portfolio rent revenues of $9.2 million annually; Integration of technology providing
increased capacity to efficiently process client; financial reporting and resident
management; Establishment of rigorous 26 week Real Estate Investment Advisory
education course featuring speakers from disciplines ranging from Legal Counsel,
Financial Services, Insurance, Commercial, Exchange Coordinators, TIC, Trusts, IRA.

For more information on Pertria and Helen Pastorino, please visit
Source:Don Smith
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Tags:Pertria, Real Estate, Real Estate Investment, Property Management
Industry:Real Estate
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