Grand Rapids Innovative Products Announces New Line of Tools Geared Towards Women

Sept. 7, 2011 - PRLog -- CONTACT:  Elias Amash
         
                     4628 Amash Industrial Drive
                     Wayland, Michigan 49348
                     Phone: (616) 877-0000
   

For Immediate Release

Grand Rapids Innovative Products Announces New Line of Tools Geared Towards Women


(Wayland, Michigan) Grand Rapids Innovative Products (GRIP) is pleased to announce the debut of their line of tools designed and manufactured specifically for women.  The line consists of a variety of basic tools, tool kits and other items that make it much easier for women to tackle repairs and renovations around the home.
“Our women’s tool line raises the bar in our already large, in-stock inventory of innovative tools, hardware supplies and other items in demand by our retail customers,” said Elias Amash, President of GRIP. “Women are buying home repair and renovation supplies and tools at a rapidly increasing rate so we’re pleased to be able to get these items to our retail clients so they can take advantage of this current and exciting trend.”
The statistics are quite remarkable.  Overall, women account for more than $70 billion worth of purchases in the home improvement industry according to the Home Improvement Research Institute.  The Wall Street Journal reports that women are buying 61% of major home fix-up products and, according to Forbes, women initiate 80% of all home-improvement purchase decisions.
In a survey conducted by Kimberly-Clark, it was discovered that three-quarters of American women ages 25 to 49 say they are doing more home-improvement projects today than five years ago, and a solid 80% plan to tackle at least one home-related project in the next year.  
This year, Home Depot is recognizing that while women may be half of its customers, it has not catered to them in ways that translate into a larger market share.   “People are starting to spend more money again, and we need to participate in that,” said Gordon Erickson, the senior vice president for merchandising and décor at the Home Depot. “Fifty percent of our customers are female. We need to offer her products that she wants.”

GRIP agrees with the Home Depot concept and is now offering its Women’s Tool Line, which includes:

•   Ladies Home Tool Kit
•   Ladies Hammer
•   Women’s Adjustable Wrenches
•   Women’s Pliers (long nose, adjustable, diagonal)
•   Women’s Hex Key Set
•   Women’s Scraper
•   Women’s Utility Knife
•   Women’s Leather Tool Pouch Workbelt
•   And other Female-specific items

As an additional offering, GRIP is providing a contribution to the Susan G. Komen For The Cure Breast Cancer Research Foundation for each tool or accessory it sells in the Women’s Tool Line.

About GRIP
Grand Rapids Innovative Products was founded in 1980 and has grown into one of Michigan’s top suppliers of innovative products, tools and general merchandise.  GRIP carries a product line of over 1,500 specialty hand tools, household items, women’s tools and accessories, automotive, air tools, wood working and other general merchandise.  GRIP has an excellent track record for timely fulfillment and world-class customer support.

http://gripontools.us