John Lewis To Launch Exclusive Limited Edition Collection By Osman Yousefzada

Sept. 2, 2011 - PRLog -- Jo Hooper, Head of Buying Womenswear at John Lewis says, “We are delighted to be working with Osman Yousefzada on his new capsule collection for John Lewis. His designs are beautifully architectural in both shape and construction and his new collection will offer our customers the opportunity to purchase limited edition designer pieces at an affordable high street price.”

Osman’s collection for John Lewis has been designed with the same elegant cut for which that he is celebrated in his mainline collection. The range of four pieces includes full length and knee length asymmetrical hemmed jersey dresses featuring cut out detailing on the back in striking red or classic black. The fitted shift dress, in black or navy  features slimming darts to create a striking silhouette. The range also includes a grey blue wool coat that channels this season’s trend for masculine tailoring.  With less than 100 pieces of each item produced, this is a chance to own something really special.

Following in the fashion forward footsteps of Osman’s celebrity fans, including Kate Moss and Samantha Cameron, John Lewis customers can expect the same quality fabrication and manufacture for which Osman is known.  With prices ranging from £179 to £250, John Lewis customers can own exclusive designer pieces, in Osman’s  simple and universally flattering style at a much more accessible price point.

The collection will be available exclusively in Oxford Street, Peter Jones, Stratford and Edinburgh stores, and online at johnlewis.com. To visit the range in store, or to loan products from the new collection, please contact Lucy Hemelryk at Rain Communications on 020 7828018 or Lucy.hemelryk@raincommunications.co.uk

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The John Lewis Partnership - The John Lewis Partnership operates 32 John Lewis shops across the UK (28 department stores and four John Lewis at home), johnlewis.com and 253 Waitrose supermarkets. The business has an annual turnover of nearly £8.2bn. It is the UK's largest example of worker co-ownership where all 76,500 staff are Partners in the business.
John Lewis - John Lewis, 'Britain's favourite retailer 2010'* and 'Multiple Department Store of the Year 2010' ** typically stocks more than 350,000 separate lines in its department stores. The website stocks over 150,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK (www.johnlewis.com ). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.
John Lewis is proud to be the official department store provider to the London 2012 Olympic and Paralympic Games.  
John Lewis and London 2012 - As part of this partnership with LOCOG (The London Organising Committee of the Olympic and Paralympic Games) John Lewis operates official London 2012 shops within its Oxford Street branch and from September 2011, the new Stratford shop. John Lewis is helping to furnish lounge and reception areas at key Games-time venues as well as offering Partners (staff) the opportunity to support LOCOG in the operation and build-up to the Games. Further to the sponsorship with LOCOG, John Lewis Partnership has developed 'Partners in Sport' an initiative to put something back into the community through sport which includes sponsoring several London 2012 hopefuls as well as funding sports coaches.
* Verdict consumer satisfaction index, January 2011
** The Drapers Awards for fashion retail, November 2010
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