Swordfish Communications Goes Angling for Story Angles

Sept. 1, 2011 - PRLog -- LAUREL SPRINGS, N.J. – Swordfish Communications, a South Jersey public relations agency, announces the launch of a new service that probes beneath the surface of companies and organizations for compelling, newsworthy story ideas.  Called News Angler, the process aims to find press-friendly story angles that the clients themselves may have overlooked.

“Organizations often don’t recognize what they’re doing that might be newsworthy, or think press coverage is reserved for companies coming out with the ‘next big thing.’  That’s not the case,” says Gary Frisch, president of Swordfish Communications.  “One of the things any good PR agency does is develop interesting story angles surrounding their clients.  Swordfish has simply branded that process in order to create a clear jumping off point between the agency and the client, particularly those clients that may not have worked with an agency before.”

News Angler begins with an in-person “fishing excursion” with the organization’s principals to learn as much as possible about the business.  That’s followed with a customized survey designed to delve for not just vocational information – company services, products and customer case studies – but organizational and even avocational information.  For example, an organization’s community outreach efforts, longevity or employee incentive program could be fodder for a news release.  Or, one of the company’s top people might have an interesting background or unusual way to de-stress after hours.  

“News Angler is based on our theory that everyone has something interesting to talk about,” Frisch says.

For more details on News Angler, visit http://www.swordfishcomm.com/newsangler.html

Swordfish Communications is a South Jersey public relations agency committed to delivering high-impact media results to clients in the retail, food and beverage, technology, franchise, recreation, professional services and other industries.  In 2008, the company was recognized by the Philadelphia Business Journal for corporate philanthropy.  For more information, call 856-767-7772 or go to http://www.swordfishcomm.com.

# # #

Swordfish Communications is a full-service public relations agency. We specialize in getting our clients messages out to their target audiences through the strategic use of media relations, social networking and corporate social responsibility.