OWC Debuts First 'Apple/Mac Friendly' Firmware Updater For SandForce Driven Solid State Drives

Sept. 1, 2011 - PRLog -- Other World Computing (OWC(r)) http://www.macsales.com, a leading zero emissions Mac(r) and PC technology company, announced today the industry's first and only Apple/Mac compatible firmware updater for SandForce Driven(tm) Solid State Drives. The fully Mac bootable updater is freely available from OWC for use exclusively with select OWC Mercury Solid State Drive models manufactured since January 2010. This new Mac compatible firmware updater is in addition to firmware update support OWC previously made available for Macintosh computers via the use of Boot Camp(r), as well as for PCs running the Windows OS.

Offer Easy Mac Friendly Update Experience
OWC's Mac compatible firmware updater eliminates the need for a PC, ownership of Windows or other operating system, or the creation of a specially designated drive partition that other brand SSD updaters have required. Mac users only need to download the updater from OWC's site, obtain and burn a DVD, and then boot from that DVD to launch an easy to use, point and click GUI for installing the latest firmware revision to their OWC Mercury SSD. OWC's proprietary firmware updater, now available with support for most Mac models, can be immediately downloaded at: http://eshop.macsales.com/tech_center/OWC/SSD

"We devoted significant resources to provide users of OWC brand SSDs effective, user friendly firmware update solutions," said Larry O'Connor, Founder and CEO, Other World Computing. "We're pleased to be able to offer a Mac friendly experience expected by the Mac user community, while also providing standard upgrade packages for Windows and Linux Operating System users. Our development of this solution now ensures enhanced support and rapid releases in the future for the ongoing support of our full SSD line up, regardless of our customer's preferred OS."

"We continue to see solid growth of SandForce Driven SSD installations in the Apple Mac community, and a native Mac-based firmware upgrade solution has been highly desired for this expanding market," said Jeremy Werner, Director of Marketing at SandForce. "This new firmware update solution by OWC will be well received by their users."

Most Comprehensive SSD Line For Macs And PCs
OWC's Mercury line of performance leading, world speed record breaking SSDs offers a model for nearly every Mac and PC produced over the past decade in capacities from 40GB to 480GB starting from $87.99. For more information, visit: http://eshop.macsales.com/shop/SSD/OWC/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod(r), iPhone(r), and iPad(r) enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED(r) Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR(r) rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.