“The Future of Digestive Health Food and Drinks” added to ReportBuyer.com

Aug. 31, 2011 - PRLog -- ReportBuyer.com has added a new report http://www.reportbuyer.com/go/RBI00605
-   Summary of Report  -

Introduction
Digestive health disorders represent a major public health issue, with a range of symptoms including diarrhea and constipation. Research has also demonstrated the link between the health of the digestive tract and other areas such as general wellness, skin health, and immunity. This report examines the potential of the market for food and drink products which target digestive health.

Features and benefits

Assess the potential of individual product categories for future innovation.
Use clinical trials analysis to identify the ingredients being used to target digestive health.
Identify the leading target areas in digestive health in clinical trials.
Use a patents landscape to examine the probiotic strains expected to feature in future products.
Understand which companies are involved in the market and why the sector is encouraging the convergence of the food and pharma industries.

Highlights
Functional food and drinks manufacturers are developing products designed to capitalize on significantly high unmet needs in the digestive healthcare arena. Among all new functional food and drink products recorded by Product Launch Analytics during 2007-10, 21.2% were claimed to impart digestive health benefits to the consumer.
Of the three groups of digestive health-related ingredient categories (probiotics, prebiotics and food enzymes), probiotics accounted for the vast majority of clinical trials targeting this therapeutic area. The clinical testing of probiotics has more than doubled over the past decade.
The digestive health category has been one of the hardest hit by the new regulatory process in Europe. All claims related to probiotics ingredients have so far been rejected, predominantly because of insufficient characterization. Only three ingredients have been approved for their treatment of gut health: lactulose, wheat grain fiber and calcium.

Your key questions answered

How much is the digestive health food and drinks market worth?
How does digestive health compare to other therapeutic areas in terms of new product development?
Which categories are most commonly used for digestive health-orientated products?
What are the top 10 bacteria strains/ingredients used in digestive health related clinical trials?
How will regulatory changes affect this market?


The Future of Digestive Health Food and Drinks: Consumer, is available at:
http://www.reportbuyer.com/food_drink/soft_drinks/future_...

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