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Follow on Google News | Direct-to-Home (DTH) Market in India: 2011 Edition New Market Reports by Koncept AnalyticsThis report delves into the segments of DTH market in India based on urban and rural segment, market dynamics including recent trends on the basis of content cost and programming cost, drivers which affect DTH market.
The major players in DTH market in India are Dish TV, Tata Sky, Sun Direct, Big TV, Airtel Digital TV and Videocon D2H. Over the years, Dish TV has been the market leader of DTH market followed by Tata Sky. The number of DTH subscribers has been increasing continuously. Digital technology holds around one fourth portion of the total television industry in which DTH occupies maximum share. Due to growing number of channels shifting to the digital platform, bargaining power of DTH providers has been increasing. For broadcasters also, the share of DTH in domestic pay revenue has been increasing. It is expected that DTH ARPU would continue to grow rapidly. know more about Market Reports click here http://www.konceptanalytics.com/ website http://www.konceptanalytics.com/ 1. Direct-To-Home (DTH) Service 1.1 Introduction 1.2 Value Chain of Indian Television Industry 2. DTH Market in India Segments of TV Industry Analog & Digital DTH Subscriber Base Growth DTH ARPU Growth Major DTH Providers Market Share 3. Market Dynamics 3.1 Key Trends 3.1.1 Increase in DTH Share in Domestic Pay TV Revenues 3.1.2 Content Cost for DTH Providers 3.1.3 Decreasing Subscription Acquisition Cost of Dish TV 3.1.4 Decreasing Programming Cost of Dish TV 3.2 Growth Drivers 3.2.1 Increasing Digitalization 3.2.2 Growth in Number of Channels shifting to Digital platform 4. Key Issues 4.1 Quality of Service and Interconnection Issues 4.2 Issues Regarding Set Top Boxes 4.3 Entry Barriers in DTH Industry 4.4 Lack of Exclusive Content 4.5 Tariff Regulation 5. DTH Market - Competitive Landscape Competitive Overview Comparison of Major Competitors 6. Company Profiles 6.1 Dish TV Company Overview Business Strategies Risk Management & Internal Control Talent Management Providing Efficient Services 6.2 Tata Sky Company Overview Business Strategies Focus on Innovation Technological Advancements Making Services Affordable 6.3 Sun TV Company Overview Business Strategies Emphasis on Human Resources Risk Analysis & Management Caters to Regional Preferences 6.4 Reliance Communication Company Overview Business Strategies Technological Innovation Employee Recognition 7. Market Outlook 7.1 Market Forecast 7.2 Forecast Methodology 7.2.1 Dependent and Independent Variables 7.2.2 Correlation Analysis 7.2.3 Regression Analysis List of Charts Benefits of DTH Value Chain of Indian Television Industry TV Penetration Comparison by Country (2010) Indian C&S Subscription Revenue (2006-2015E) Growth of DTH Subscribers in India (2006-2010) DTH ARPU Comparison by Country (2010) Pay TV Households- By Rural/Urban Segments (2010) Subscribers of DTH by Service Provider (2010E) Market Share of DTH by Provider (2009) Market Share of DTH by Provider (2010E) Breakdown of Television Industry by C&S & DTH Households (2010) Breakdown of Television industry by Analog & Digital (2010) DTH Share in Domestic Pay TV Revenues for Broadcasters (2006-2010) Content Cost for DTH Providers (2008-2010) Decreasing Subscription Acquisition Cost of Dish TV (2008-3Q11E) Decreasing Programming Cost of Dish TV (1Q08-3Q11E) Rising Use of Digitalisation (2008-2015E) No. of Channels Shifting to Digital Platform (2002-2010) Dish TV Subscriber Growth (2008-2014E) Income of Dish TV (2007-2010) Income of Sun TV (2005-2010) Revenue of Reliance Communication (2007-2010) Net Revenue of Reliance Communication- Number of DTH Households in India (2009-2014E) Dependent & Independent Variables (2006– 2010) Correlation Matrix Model Summary – Coefficient of Determination Regression Coefficients Output List of Tables DTH Vs Digital Cable Indian Media and Entertainment Industry (2006-2010E) ARPU by Segment (2009-2014E) Net Additions in No. of Subscribers by Provider (2008-2015E) Launch of DTH by Different Service providers (2010) Evolution of Subscription Plans, Monthly Tariff Plans (Dec 2009) Evolution of Subscription Plans, Monthly Tariff Plans (Sep 2010) Bouquet Offering across India (2010) # # # Koncept Analytics, founded in 2005, works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers. End
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