Increased on-demand TV to cause profound change to future content publishing and monetisation

Aug. 16, 2011 - PRLog -- The report “The Future of Pay TV” available at http://www.reportbuyer.com/go/RBI00599 examines the impact of video content convergence over multiple screens on the Pay TV business. It looks at the result of connected consumer devices and social media on the future Pay TV value chain, and what some of the main incumbents are already doing to catch the early waves of consumer engagement with multi-screen interactive services and 'TV everywhere' developments.

Users are not so bothered about device convergence; it is content convergence that matters. They are not aware of or attracted by how content is delivered and are mostly looking for a unified experience that is location independent.

We are now entering the Internet era of TV whereby users can expect an increasingly on-demand and personal viewing experience, and multi-channel video consumption across multiple devices will have a profound effect on future content publishing and monetisation.

Over-the-top TV effectively allows content owners to by-pass existing TV platforms and take their programming directly to the TV screen from the Internet, in effect becoming a media owner themselves, supported by an integrated companion screen strategy for personalization / engagement.

The report “The Future of Pay TV” is available from Report Buyer at:
http://www.reportbuyer.com/consumer_goods_retail/consumer...

Reportbuyer.com Product Code: RBI00599
   
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