Phone Vs Conquest: BOC Advertising Keyword Terms

Aug. 15, 2011 - PRLog -- There is a saying at the advertising agency BOC Partners; focus on the conquest and leave the phonebook behind. This refers to keyword targeting within the online advertising industry.

At BOC Partners, there are two types of keywords: Phone Book and Conquest. The phone book keywords are terms that include the business’s name. For example, a phone book keyword for BOC Partners is “BOC”. These keywords are not worth targeting in online advertising because chances are, with or without advertising, those customers were going to visit the business’s website. Instead, money in online advertising should be spent on conquest keywords

Conquest keywords refers to attracting customers from general search terms. For example, if BOC Partners was attracting customers who searched “ad agency”, that would be a conquest. These conquest keywords go after customers who were not searching for any particular company. As a result, online advertising money should be spent on conquest keywords because that money is going toward attracting new customers instead of spending money on customers that were already going to the business’s website.

To make sure that online advertising money is being used in the most effective and efficient way possible, a tracking system needs to be in place. At BOC Partners, they use Google Analytics to track their online advertising. Google Analytics has a whole section dedicated to keywords and through experienced manipulation of the program, conquest keywords can be shown. BOC Partners offers their experience and expert ability with Google Analytics to their clients. For more information about BOC Partners and their analytical services, please visit http://bocpartners.com/our-services/new-jersey-analytical...

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Welcome to BOC Partners, Inc. We’re a unique advertising agency that specializes in both traditional media and online marketing. We have been around for 25 years and our focus is on building traffic, be it showroom traffic, phone traffic, or online traffic. We not only practice the art of traffic building, but also the art of increasing conversions while focusing on quality. Located right in the middle of New York City and Philadelphia, we are sitting in two of the top markets in the country, but our great ideas and tracking techniques will work anywhere. To see our work and learn more about us, please visit our website at http://bocpartners.com