Robeks Premium Fruit Smoothies Selects Boefly To Assist Its Franchisees In Obtaining Bank Financing

Aug. 10, 2011 - PRLog -- New York, NY  BoeFly, the premier online marketplace connecting lenders with business borrowers, announced today that Robeks®, a Premium Fruit Smoothie provider, and a leading franchisor in the smoothie category,  has selected BoeFly to assist its franchisees in obtaining bank financing.

Nearly half (49%) of the respondents in a recent survey by the International Franchise Association (IFA) of its members identified “financing/access to credit” as the top issue of concern to franchise business leaders.    In response to this concern and bolstered by its success in helping many individual franchisees obtain financing, BoeFly created a portfolio of services for the franchise market.   Through BoeFly, franchisors can offer their franchisees access to a network of lenders through the posting of a single loan request on BoeFly’s Internet-based loan exchange. The BoeFly system provides assistance in creating an effective loan request and supports the management of lender inquiries.   BoeFly uses proprietary matching technology to connect franchisees with lenders, providing assurance that their loan package meets specific lending criteria and increasing franchise growth by helping franchisees obtain the capital they need to develop and expand their businesses.

Robeks offers fresh, premium, made-to-order smoothies, with unique combinations of healthy ingredients, using real juices, real veggies, and proprietary supplements in its smoothies.

“BoeFly’s compatibility matching capability will help Robeks’s franchisees to obtain business loans more quickly and easily,” said Robeks CFO, David E. Pertl.

“Today even top franchisors face a significant challenge to converting qualified candidates into ongoing, active franchisees because of the difficulty they have accessing capital” said Mike Rozman, President of BoeFly.  “Franchise lending has been down by as much as 40% in the past two years, due in part to the inefficiencies in the lending process that have been exposed by the financial crisis.   BoeFly eliminates these inefficiencies by connecting franchisees with banks that are ready and willing to lend.”

About Robeks
Since 1996, Robeks has been the industry leader in serving premium, made-to-order, fruit smoothies and fresh-squeezed fruit and vegetable juices.  Based in Los Angeles, Robeks serves more than seven million guests annually throughout its franchise system of 123 stores in 17 states and Washington, D.C. http://www.robeks.com.

About BoeFly
BoeFly is the only online marketplace harnessing technology to dramatically simplify the execution of commercial transactions, including all loan origination and sales. BoeFly revolutionizes how deals get done by seamlessly connecting all parties, including lenders, borrowers, franchisors, investors, buyers and sellers to a potential transaction and facilitating the efficient completion of each transaction. For small business lenders, BoeFly also provides the ability to sell loans to investors, freeing up cash for liquidity for even more small business lending.  BoeFly is a subscription service and does not charge any transaction fees.

Key to BoeFly’s success is the site's dynamic compatibility technology and comprehensive SmartForm loan application, which matches parties based on a specific set of criteria. Also, to help BoeFly subscribers complete transactions, BoeFly offers online access to service providers in a wide variety of professions from appraisers to closing attorneys and environmental consultants.

BoeFly was founded by small business lending experts with extensive banking and secondary market experience. The company is privately-held and is based in New York City. http://www.boefly.com.    Franchisors seeking to grow revenue by increasing the number of successfully financed franchisees please visit http://www.boefly.com/franchisor

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BoeFly connects small business borrowers, franchisors, and lenders online to facilitate the process of small business lending. For more information please visit http://www.boefly.com