Tech Company Releases Mobile App for Men, Teams Up with Popular Fan Pages for Social Media Campaign

Aug. 9, 2011 - PRLog -- Want a wingman in your pocket? “There’s an app for that.”  Bro Lifeline is loaded with fake background sounds, pick-up lines, pep talks, and excuses that are all designed to help guys out. Moreover, the app has a built-in sharing capability that lets users easily send the content via email or SMS.

Fake Background Sounds
The fake background noises feature of Bro Lifeline simulates sounds of different locations, such as being stuck in traffic, in a train station, in the bathroom, having car trouble, and more. This also encourages users to let their buddies download the app, so that his friends can help him get out of an awkward phone call. If he happens to be in a place that he’s not supposed to, he can just let one his friends play one of the sounds using his phone so that the unwanted (but necessary call) can be taken care of.

Pick Up Lines
Bro Lifeline is loaded with pick up lines from four categories: funny, sweet, safe, and dirty. Users can simply pick a category, and generate pick up lines with a tap of a button, or by shaking their phone. They can even text or email the lines to their friends.

Pep Talks
The pep talk feature of Bro Lifeline is made for guys (or guys who have friends) that are going through a breakup, can’t talk to a girl, or getting married. By tapping a button or shaking their phone, users will be able to generate words of encouragement to help him (or his friends) get through difficult or confusing situations.

Excuses
The app can also generate excuses and alibis for certain sticky situations, including getting out of a speeding ticket, being late or absent for work, and alibis to avoid a bad date.

Partnerships with Fan Pages
According to John Nicasio, CEO of TechiXoft, the inspiration for the app is Barney Stinson, a fictional character in the popular sitcom How I Met Your Mother. Motivated by Stinson’s antics as a wingman or “bro” to his male friends in the show, the developers at TechiXoft decided to create an app that would serve as a wingman.

In line with this, TechiXoft has partnered up popular How I Met Your Mother fan pages on Facebook, including Barney Stinson’s Only Rule, Bro Code Inc, Mr. Awesome, and That moment you slap your friend in the face because they don't like HIMYM. “We knew that Bro Lifeline will really speak to the fans of the show, so we decided to team up with How I Met Your Mother fan pages so that we can reach out to Barney Stinson fanatics” said Nicasio. The company decided to target them specifically because these are individuals who will appreciate the app the most.

Nicasio also commended their online partners stating that, “The guys who run these fan pages have done a great job in engaging their fans. They truly understand the purpose of social media, which is one of the reasons why we decided to team up with them.”

To further publicize the release of Bro Lifeline, TechiXoft is giving away a prize package consisting of three books authored by Barney Stinson. In a contest called The Ultimate Bro Giveaway, one lucky person will take home The Bro Code, Bro on the Go, and The Playbook by liking the TechiXoft Facebook page. However, entrants can dramatically increase their chances of winning by downloading and rating the Bro Lifeline app on their smartphone. Individuals who wish to participate can do so by visiting The Ultimate Bro Giveaway page.

View Bro Lifeline in the App Store here: http://itunes.apple.com/us/app/bro-lifeline/id454565066?l...

For more informatin, please visit http://techixoft.com

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We're TechiXoft, and we make apps that make you smile.

Our main goal is to increase the enjoyment and productivity level of smart phone users through the development of free to affordable apps that are fun and easy to use.