Electrolux: From its Establishment to this Day

Aug. 6, 2011 - PRLog -- The Electrolux Company which is an appliance manufacturing company of Sweden has now brought itself on the top of the list of appliance manufacturers. In 2010, this company got the rating of the second largest company, with a wide range of products for domestic as well as professional use.

Established in 1918, the company crosses all obstacles and hurdles in the path of its success, and came up as a leading manufacturer. With its first introduction being the Lux vacuum cleaners in 1919, the company started selling its products in Europe. Slowly and gradually, they took steps to introduce more appliances, probably the absorption refrigerator in 1925, which was followed by washing machines and dishwashers in the mid 20th century. The company, then started spreading its sales worldwide, and has now emerged to be one of the top 5 manufactures of durable customer products. Visit http://www.electrolux.com.au/Products/ to know more about the products offered by the company.

The company introduced its products under different brand names. In just a period of 9 years they introduced their 5 brand names, namely the Danish Atlas, Norwegian Elektra, Flymo, FinnishSlev and ElektroHeliox. The 10 years time period from 1960 to 70, was the period of expanding their business, in which they introduced their brand names and spread their sales to various countries of the world. In this period only, the company introduced its various products under different brand names. Different brand names were introduced for different countries and geographical areas.

By the 1960s, the Electrolux vacuum cleaners had become so widespread and so much preferred that they made a slogan 'Nothing sucks like Electrolux.' This slogan did not gain much popularity, and not much rise was noticed in the sales because it was not considered a good one in the USA, thus the company changed it and currently, they have changed their slogan to 'Thinking of you.' Visit http://www.electrolux.com.au/ to know all about this home appliances company.

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Electrolux is one of the global leaders in home appliances and appliances for professional use, is selling more than 40 million products to customers in 150 countries every year.