Powerful Copywriting is an Art and a Science

Aug. 1, 2011 - PRLog -- Copywriting is a fine art requiring imagination and a way with words, but it is also a science that should produce measurable results in the form of sales.  It’s not poetry, but it should flow as smoothly as verse.  It’s not an exact science, but it should draw on specific techniques such as search engine optimized content and finely honed sales tactics.

The best copywriting is done by those people who have a natural artistry to their writing and a solid no-nonsense approach to increasing sales.  The team of professional writers at Freelance Writing Desk offers exactly the right mix of art and science to produce powerful and effective copywriting.

“Copywriting has to do more than sound good,” said Melissa S. of Freelance Writing Desk.  “It has to inspire people to take a specific action, purchase a specific product or service. To do that, it has to speak to exactly what the target market wants and needs.”

Why Hire Professionals for Your Copywriting?

Successful business people and managers have a few things in common and the ability to delegate is at the top of that list.  Copywriting requires a level of concentration that is usually impossible to achieve while running a business.  So it makes sense to call in the experts who have a track record of getting results.  It frees up time and effort that can be more effectively used on other tasks while ensuring the best possible results.

“A good manager knows that matching people with the tasks they most enjoy and do well results in a happy staff and a job well done… and less grumbling around the water cooler,” Melissa S. said.  “Copywriting is not the same as selling to someone in person, so giving the job to even the best sales person on the team is not likely to get the results needed.”

By delegating the copywriting to the expert team at Freelance Writing Desk, you get powerful, compelling copywriting from people who both love the job and know exactly how to do it best without taking on more staff and all the expense and hassle that go with that.

Freelance Writing Desk Can Help

Freelance Writing Desk has a solid reputation and each and every writer on the staff knows precisely how to balance the art and science of copywriting to achieve the results you need – increased sales.

Freelance Writing Desk provides professional copywriting services as well as web content, press releases, articles, newsletters and more for small and large businesses.  For more information, see their website at www.freelancewritingdesk.com.

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Freelance Writing Desk is a creative and award-winning copywriting company with a 12-year pedigree of innovative, results-driven copywriting. Our values have served as creative leads for various global companies.