X-Games Motocross Gold Medalist Mike Metzger Soars Into Action With Bosch Daredevil™ Brand

Sponsorship Celebrates Launch of Bosch Daredevil Wood Cutting and Drilling Bits/Blades; Kicks Off National Sweepstakes
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* Bosch Tools
* Mike Metzger
* X Games
* Daredevil
* Motocross

* Consumer

* Illinois - US

July 29, 2011 - PRLog -- Mount Prospect, Ill., – Twist the throttle and hit the dirt, the Bosch Daredevil™ brand has teamed up with X-Games freestyle motocross gold medalist and world record holder Mike Metzger.  Known for his precision, speed and focus, Metzger’s spirit embodies the same best-in-class performance as the new Bosch Daredevil wood cutting and drilling accessories.  As part of the partnership, Metzger and Bosch will showcase Daredevil style to X-Game fans and contractors across the country.

“Like Metzger, the Bosch Daredevil series brings creativity and edge to the arena,” said Kevin Enke, marketing director, power tool accessories North America, Bosch.  “Whether through balanced performance, efficient speed or its smooth finish, the Daredevil accessories save contractors both time and money on the job.”  

The new Bosch Daredevil series includes the Daredevil spade bit, a bit that relies on an innovative threaded-tip design to provide great speed, ease of use and a high-quality hole; the Daredevil auger bit, which employs dual cutting edges to cut nails in wood, yet provides balanced drilling; and the Daredevil framing blade with its thin-kerf, extra-hard steel plate and triple-sharp carbide teeth to power through wood to deliver a combination of speed and a smooth finish.    

“The thrill of the ride is what keeps me going,” said Metzger, known as “The Godfather” of American Freestyle Motocross for pioneering the motocross back flip.  “It’s great to team up with a brand, like Bosch, that brings that same thrill to its customers by offering products that get the job done the right way every time.”

To bring its partnership with Metzger to life, Bosch has launched a “Work Hard, Play Hard” campaign that recognizes the Daredevil spirit of contractors across the country.  Now through August 25, 2011, consumers can share images of their Work Hard, Play Hard spirit on www.BoschDaredevil.com for the chance to win weekly accessories, tools and more.  One grand prize winner will receive a Weatherguard tool box signed by Metzger, Bosch Circular Saw, plus a collection of Daredevil circular blades.  

Bosch Daredevil products are available now at distributors and home centers nationwide.  Additional Daredevil wood cutting and drilling accessories will roll out throughout 2011 and 2012.  To learn more or to find a local dealer, visit www.BoschTools.com or call 877-BOSCH-99.  Check out www.BeThePro.com for additional tips, videos and X-Games updates.

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The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of $53 billion (38.2 billion euros) in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is repre¬sented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth. Each year, Bosch spends more than $5 billion (3.5 billion euros) for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
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