Custom Magnets Direct Launches Custom Postcard Magnets For Business Promotion

July 29, 2011 - PRLog -- Postcard mailers have been brand communication method for long. Before the invention and spread of internet, post cards were the sole way of sending out messages. But today, many brands utilize the mailers and transformed the traditional postcards into magnetic postcards to send promotional messages across the customers. Mailers are like expanding the brand reputation even among new customers. People like receiving mails and magnetic mails are like usable gift items. Postcard mailers are cost effective method of brand promotion. Such promotional magnets can be personalized and distributed in the most effective way and gain maximum promotional results out of them.

Custom Postcard Magnets : http://www.custommagnetsdirect.com/Postcard_Magnets

Most of the magnetic promotional products are imprinted magnets. The product itself will be a single magnet and the surface of the magnet is used to imprint promotional messages and images. But magnetic postcards are not exactly a single magnet. They are specially designed paper-made post cards with promotional magnets attached on to them. Such magnets can be peeled off the postcards and can be affixed on the metal surfaces. Both the post card and magnet may contain promotional messages and images. There are combo products too; as the postcard may contain promotional magnet as well magnetic business cards to double the promotional effects.

Postcard mailers help establishing relationship with customers from distant places even. It is quite impossible to promote your brand or products in faraway places as the returns may be much more than the expense spent on advertising. But a brand which wishes to earn reputation across the country or all over the world can use methods like postcard mailers for inexpensive marketing. When received in mail, customers may not neglect the postcards and magnets same as the traditional useless products are being treated. When the product reaches the doorsteps, the promotional messages are expected to get enough attention and importance from each customer.

Postcard mailers help gaining new customers as well strengthening the brands relationships with existing customers. There are multiple ways or sending out promotional postcard magnets. They can be sent as exclusive promotional products to all. Or as announcement magnets, they can be distributed through mail when a new product is launched or when a new business is about to open its operations. Postcard magnets are unique promotional method. The magnet as well the postcard contains promotional messages. Even if the paper card is thrown away, people my keep the magnet for long and the brand can benefit on it.

All the studies prove that postcards with magnets attached shows more responses than just sending traditional postcards. They will get read and grab the attention of the users. Certain things are to be taken care when a brand sends magnet attached postcards to the customers. The brand should very well understand the profile of the target customers. This will help them to design the cards in the most effective way. The messages imprinted should be direct to the point. Postcard magnets will, surely, fetch doubled promotional results.