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Follow on Google News | Sony Ericsson broadens Research and Development capabilities in ChinaExpanded Beijing hub enhances capabilities locally and globally. Partnership with retail giant Suning will increase retail presence across China.
By: Sony Ericsson Sony Ericsson has also extended its partnership with Suning, one of the leading retailers in China. Sony Ericsson and Suning will work together on retail and go-to-market strategies to drive further adoption of Sony Ericsson’s smartphone portfolio across China. “As Sony Ericsson continues to develop a differentiated experience on Android with our Xperia smartphone portfolio, this new R&D center will contribute to both local and global R&D efforts,” said Magnus Ahlqvist, President, Sony Ericsson Greater China. “The new center will play a central role in helping us to deliver innovative technologies and create deeper relationships with strategic customers like China Unicom and China Mobile. Our expanded retail agreement with Suning will help us reach more Chinese consumers.” Sony Ericsson has several R&D centers around the world including Sweden, Japan and North America. The Chinese center is Sony Ericsson’s second largest R&D facility. As of Q2 2011, Sony Ericsson had shipped more than 16 million Android smartphones globally and its Android-based Xperia shipment volumes were up by 150% year-on-year. Legal guidelines: The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: http://www.sonyericsson.com/ # # # Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the „most entertaining smartphones? End
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