Maximizing Your Marketing Mix - Strategies for Optimizing Marketing Outreach to the Industrial Sect

July 28, 2011 - PRLog -- MOUNTAIN VIEW, CA
WHEN:      Wednesday, August 3, 2011 at 2 p.m. EDT
LOCATION:   Online, with free registration
SPEAKERS:    Laurel Donoho, Research Manager for Frost & Sullivan’s Industrial Automation & Process Control Practice  and Chris Chariton, Marketing Senior Vice President for GlobalSpec Inc.

While the purpose and goals behind industrial marketing have not changed much over the last decade, the tools and technologies available to help companies meet their marketing goals have evolved and expanded, primarily due to the Internet. While this plethora of new online marketing options now offer additional opportunities to industrial marketers, the extra complexities certainly present challenges for them when planning an optimal marketing mix that will best meet their goals.

This briefing will provide tactics, tools and tips on how to get the “biggest bang for the buck” by optimizing the types of outreach to industrial customers, including use of social media, video and other compelling tactics.  This briefing will benefit anyone involved in determining marketing outreach activities and spending for customers and prospects in the industrial space.

Supporting Quotes
“Five or 10 years ago, industrial marketers may have used some online marketing methods as simply a complement to their print advertising efforts,” said Research Manager Laurel Donoho of Frost & Sullivan.  “That scenario is now reversed. The advanced software technologies that allow for accurate tracking of user behavior and actions, and the recent advent of social media, now relegate traditional marketing methods to a complementary role.”

Supporting Resources
For more information about Frost & Sullivan’s Industrial Automation & Process Control practice, please visit: http://www.frost.com/industrialautomation

Registration
•   To attend the briefing, e-mail britni.myers@frost.com your full name, job title, company name, company telephone number, company email address and Web site, city, state and country.
•   Receive a recorded version of the briefing anytime by submitting the aforementioned contact details.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

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Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's research and consulting services empower clients to generate, evaluate, and implement effective growth strategies.