Introducing the AYG 365’s Underwear Line

July 25, 2011 - PRLog -- West End, NC – “Wise up and wear something smart on your butt & body,” said Roger Maxey, National Sales Director at Polarmax® and AYG®. “Why strive for outstanding fit and function with all your clothing and gear EXCEPT your underwear?” Maxey asked. “Whether it’s hot and muggy or cold and damp, we’ve got your most important parts covered. Overachievers demand it!”

Built for all-season wear, AYG® 365’s is a collection of underwear featuring the breakthrough quick-dry performance fabrics: TransDRY™ Cotton, and Polarmax®’s airy and comfortable proprietary 4-Way Stretch and Tech Silk. Women’s specific styles feature an additional patent-pending TransDRY™ Cotton crotch panel with Acclimate® Fresh anti-microbial treatment designed to alleviate irritation and health risks.

All-new products include a W’s Thong and Leggings and M’s Short Sleeve Crew V-Neck, among youth specific sizes and others (listed below). An emphasis on colorways and prints will also resonate well with AYG® customers, because it’s about more than just performance.

To introduce the AYG® line, Polarmax® is utilizing an integrated, interactive campaign based on the concept of Overachieveies: That your underwear can be so amazing that it can do anything… including talk. The campaign includes a social media effort, dedicated AYG® microsite (www.aygunderwear.com), email outreach, an interactive contest at ORSM ’11 (Booth #21039), which includes a crowdsourcing element and a $1000 cash prize, and an iPhone app that will allow users to take pictures with an underwear overlay and add captions. Talk about envisioning someone in their underwear…

Weighing in at 4.5 oz/sq. yd, Lightweight TransDRY™ Cotton feels and breathes like regular cotton, but has the benefits of fast-drying synthetics. Polarmax®’s Lightweight Tech Silk fabric weighs in at a breezy 4.0 oz/sq. yd, is treated with Acclimate® Dry, one of the fastest wicking agents in the industry, and features Acclimate® Fresh anti-odor and anti-microbial protection for improved personal hygiene. Similar to Tech Silk in features, the 4-Way Stretch fabric weighs in at 4.5 oz/sq. yd but is constructed of 92% Acclimate® Dry Poly 8% spandex for fit. All fabrics vary in degree of UPF sun protection.

Available at retail February, 2012

Full product listing with brief descriptions below.

About AYG® 365's
AYG® 365's is a collection of incredibly comfortable Men's and Women's underwear tops and bottoms featuring breakthrough performance fabric TransDRY Cotton and Polarmax's proprietary Tech Silk and 4-way Stretch. www.AYGunderwear.com
About Longworth Industries
Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax®, XGO® and AYG® branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com.


All-Year Gear® 365's Spring/Summer 2012 Product Line:

Fabrics:
Lightweight TransDRY™ Cotton:
4.5 oz/sq yd., 96% cotton, 4% Spandex for fit. Acclimate® Fresh Anti-Microbial, Acclimate® Dry, UPF Sun Protection

Performance Tech Silk Fabric:
4.0 oz/sq yd., 100% Acclimate® Dry Poly, Acclimate® Fresh Anti-Microbial, UPF Sun Protection

4-Way Stretch
4.5 oz/sq yd., 92% Acclimate® Dry Poly, 8% Spandex, Acclimate® Fresh Anti-Microbial, UPF Sun Protection

Products:
Women’s Short Sleeve V-Neck – TransDRY™ Cotton. Relaxed fit with comfortable rolled shoulders. Rounded, V-Neck neckline with flat seams. XS-XL. MSRP: $29.95
TransDRY™ Colors: Black, White, Coral, Periwinkle, Teal.

Women’s Cami w/ Shelf Bra – TransDRY™ Cotton. Form Fitting with 1” adjustable straps. Shelf Bra and comfortable flat seams. XS-XL. MSRP: $37.95
TransDRY™ Colors: Black, White.

Women’s Long Sleeve V-Neck – TransDRY™ Cotton. Relaxed fit with rolled shoulders. V-Neck neckline and comfortable flat seams. XS-XL. MSRP: $34.95
TransDRY™ Colors: White, Periwinkle.

Women’s Legging – TransDRY™ Cotton. Form fitting with flattering, comfortable scalloped waistband and flat seams. Two-layer crotch panel made of TransDRY™ Cotton with Acclimate® Fresh XS-XL. MSRP: MSRP: $39.95
TransDRY™ Colors: Black.

Women’s Short Sleeve Scoop W/ Screen Print – Tech Silk. Form fitting with capped sleeves. Rolled shoulders and comfortable flat seams. XS-XL. MSRP: $29.95
Tech Silk Colors: Periwinkle Scribble, Coral Paisley, White Sunburst, Black Splatter.

Women’s Long Sleeve Scoop – Tech Silk. Form fitting with capped sleeves. Rolled shoulders and comfortable flat seams. MSRP: $29.95, Print $29.95
Tech Silk Colors: White, Teal Scribble Print. XS-XL.

Women’s Thong – TransDRY™ Cotton and 4-Way Stretch. Flattering and comfortable scalloped waistband. Flat seams.  Two-layer crotch panel made of TransDRY™ Cotton with Acclimate® Fresh. XS-XL. MSRP: $19.95
TransDRY™ Colors: Black, Teal, Periwinkle.
4-Way Stretch Colors: Black, White, Periwinkle.

Women’s Boyshort – TransDRY™ Cotton and 4-Way Stretch. Flattering, comfortable scalloped waistband. Flat seams.  Two-layer crotch panel made of TransDRY™ Cotton with Acclimate® Fresh. XS-XL.
TransDRY™ Colors: Black, White, Coral, Teal. MSRP: $24.95
4-Way Stretch Colors: Black, White, Periwinkle, Coral Paisley Print. MSRP: $19.95, Print $22.95

Women’s Bikini Brief – TransDRY™ Cotton and 4-Way Stretch. Flattering, comfortable scalloped waistband. Flat seams.  Two-layer crotch panel made of TransDRY™ Cotton with Acclimate® Fresh. XS-XL.
TransDRY™ Colors: Black, White, Coral, Periwinkle. MSRP: $24.95
4-Way Stretch Colors: Black, White, Periwinkle, Teal Paisley Print. MSRP: $19.95, Print $22.95
Men’s Short Sleeve V-Neck – TransDRY™ Cotton. Relaxed fit. V-neck with short sleeves and comfortable flat seams. S-XXL. MSRP: $31.95
TransDRY™ Colors: Black, White, Pacific.

Men’s Short Sleeve Crew – TransDRY™ Cotton and Tech Silk. Relaxed fit with comfortable rolled shoulders. Rounded neckline with flat seams. S-XXL.
TransDRY™ Colors: Black, White, Charcoal, Tech Green, Pacific, Cranberry. MSRP: $29.95
Tech Silk Colors: Black, White, Nickel, Tech Green, Pacific, Cranberry, and Pacific AYG® Print. MSRP: $24.95, Print $29.95

Men’s Long Sleeve Crew – TransDRY™ Cotton and Tech Silk. Relaxed fit with comfortable rolled shoulders. Rounded neckline with flat seams. S-XXL.
TransDRY™ Colors: Black, White. MSRP: $34.95
Tech Silk Colors: White, Pacific. MSRP: $29.95

Men’s Boxer – TransDRY™ Cotton and 4-Way Stretch. Relaxed Fit. 1½” logoed elastic waistband. Flat seams. S-XXL.
TransDRY™ Colors: Black, Pacific, White, Charcoal, Cranberry. MSRP: $29.95
4-Way Stretch: Black, Pacific, White, Plaid and Pacific AYG® Signature Print, Tech Green-Maze Print, Cranberry Stripe Print. MSRP: $24.95, Print $27.95

Men’s Boxer Brief – TransDRY™ Cotton and 4-Way Stretch. Form Fitting, but not compression. 1½” logoed elastic waistband. Flat seams. S-XXL.
TransDRY™ Colors: Black, Pacific, White, Charcoal, Cranberry. MSRP: $29.95
4-Way Stretch: Black, Pacific, White, Nickel, Cranberry. MSRP: $24.95

Men’s Sports Brief – TransDRY™ Cotton and 4-Way Stretch. Form Fitting, but not compression. 1½” logoed elastic waistband. Flat seams. S-XXL
TransDRY™ Colors: Black, White. MSRP: $24.95
4-Way Stretch: Black, White, Nickel. MSRP: $19.95
Youth Short Sleeve Crew – Tech Silk. Relaxed fit with comfortable rolled shoulders. Rounded neckline with flat seams. XXS-XL. MSRP: $17.95
Tech Silk Colors: Black, White, Tech Green, Pacific, Cranberry

Youth Long Sleeve Crew – Tech Silk. Relaxed fit with comfortable rolled shoulders. Rounded neckline with flat seams. XXS-XL. MSRP: $19.95
Tech Silk Colors: Black, White, Tech Green, Pacific, Cranberry

Links:
Polarmax: http://www.Polarmax.com/
AYG 365’s: http://www.aygunderwear.com/ (coming soon)
Social Media Release: http://www.pitchengine.com/polarmax/introducing-the-ayg-3...

# # #

Terra Public Relations is a boutique communications agency serving companies with great products and inspiring stories. We provide full-service public relations and branding support as well as sustainability consulting for our valued clients.