Premier Guitar exceeds 15 million views on YouTube channel

Multimedia network averages more than 12,000 views per video
By: Nick Ireland, Marketing Manager for Premier Guitar
July 21, 2011 - PRLog -- MARION, Iowa – Premier Guitar, the ultimate multimedia destination for more than 800,000 guitarists around the world every month now boasts more than 15 million views on its YouTube channel. With more than 1,200 videos of gear demonstrations, product reviews and artist interviews, Premier Guitar offers an unparalleled number of high quality videos.  

“In a world dominated by instant-video gratification, it only makes sense for Premier Guitar to bring players and gear nuts the sights and sounds they crave,” says editor in chief Shawn Hammond. “Our steadfast commitment to cutting-edge media has been key to both our rapid rise of our readership and to the loyalty and passion our viewers/readers feel toward us.”

Nick Ireland, PG’s marketing manager noted when talking about this new audience milestone said, “Unlike other companies covering this space, we see video publishing as a fundamental, editorial requirement to serve our readers. We simply don’t believe in ‘play for pay’ videos, or any kind advertiser-controlled content. Our readers want, need, and demand objective, factual video coverage of gear and musicians making great use of gear.”  

"We invest a great deal of time, money, and effort to provide outstanding video coverage and we’re excited to see the growing number of guitarists that rely on an objective, high quality video content. In addition to the views, some 21,000 enthusiasts have subscribed the Premier Guitar's Youtube channel to receive every new video we shoot, edit and post!"

About Premier Guitar:
Offering guitarists the leading multimedia source for news, gear info and education/instruction, PG is the media home for players who are serious about their tone and passion for all things guitar. PG offers its content over multiple and freely accessible digital platforms: a page turning digital magazine with over 62,000 subscribers; the leading guitar magazine website which averages more than more than 750,000 unique visitors per month (; iPhone and iPad apps for its monthly magazine content and daily news; a weekly electronic newsletter; active branded social channels on YouTube, Facebook, and Twitter; an interactive forum, Gear Search, where players can find, buy, and sell all guitar gear.  For tactile readers, PG also offers a luxurious monthly, paid print magazine packed with over 200 pages of guitar centric content. Across this multimedia network, Premier guitar now serves over 800,000 unduplicated readers every month. Published by Premier Media Holdings, LLC, Premier Guitar is owned by a number of its employees and is based in Marion, Iowa with offices throughout the U.S.
For more information, contact Nick Ireland, marketing manager for Premier Guitar, at (319) 447-5550 or or visit

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Premier Guitar offers guitarists a multimedia source for news, gear info and education/instruction, PG is the media home for players who are serious about their tone.
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