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Bombardier Beer Launches Bang On Guides
Rik Mayall stars in a series of 'how-to' videos starting with the Bombardier's Guide to Golf
Reprising his role as William Charles Bedford, The Bombardier, comedy legend Rik Mayall stars in the first video since the campaign launched in May with a TV advert. The 'Bang On Guides' feature The Bombardier taking viewers on a 'how-to' adventure for a variety of sports and hobbies.
Launched to coincide with The Open Championship, the first 'Bang On Guide' is The Bombardier's Guide to Golf. From improving the length of your drive to placing your balls correctly, The Bombardier shows golf fans how to perfect their game in his own unique, charming and Bang On way.
The Bang On Guide to Golf is available to watch on the Bombardier YouTube channel http://www.youtube.com/
Additional Bang On Guides featuring The Bombardier will be released throughout the summer.
The Bombardier character, also known as William Charles Bedford, is a Bombardier in the King's Royal Bedfordshire's. Historically, Bombardier is a rank used in artillery units in the armies of countries in the Commonwealth.
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Commonly known as 'The Drink of England,' Bombardier is brewed using ingredients from the heart of England including accredited natural mineral water from the brewery's very own well. The beer has a burnished copper colour and a rich, tempting aroma of peppery hops and raisins. The palate is dominated by more dark fruit, juicy malt and tangy hops.
Bombardier is one of the best selling premium cask ales and sells faster than six other top ten brands.
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