Blue Bell selects RFgen's Mobile Solution for Oracle E-Business Suite Software

July 7, 2011 - PRLog -- The DataMAX Software Group, Inc., a leader in Automated Data Collection Software, announces Blue Bell Creameries decision to implement RFgen as their Data Collection Solution for Oracle E-Business Suite. Blue Bell, initially looking for a mobile fixed asset solution to help their over 800 truck drivers manage Blue Bell assets located at thousands of branch and customer sites, decided on RFgen’s Oracle E-Business Solution for their plants and for their shop-floor mobile requirements.  “We quickly realized RFgen’s solution would not only solve our mobile batch requirements like fixed assets, but would also provide real time integration to our Oracle E-Business system to manage the shop floor transactions used in our plants.  We were especially impressed with RFgen’s open source suite of transactions and the rapid development architecture that will allow our technical staff to make changes to RFgen transactions or build new applications as business needs arise” said Jim Kruse, Blue Bell’s Controller.  Stan Schoch, VP of Strategic Sales added, “Customers like Blue Bell  who want to control their mobile environments see the value of  RFgen as a  powerful and flexible yet cost efficient way to mobilize their entire enterprise.”
Blue Bell Creameries, located in Brenham Texas, was founded in 1907 and is a regional manufacturer of ice cream and frozen snack products sold in much of the southern and southwestern part of the United States.  Although only available in 20 states, Blue Bell is the 3rd best-selling branded ice cream in the country.  The company uses a unique delivery system in which Blue Bell employees in Blue Bell owned trucks deliver the products directly to the grocery shelves.  This ensures the quality of the ice cream every step of the way.  

About RFgen Software
Incorporated in 1995, California-based RFgen Software provides flexible and reliable mobile supply chain solutions that solve real-world business challenges. As a certified Oracle, SAP, Microsoft and Vocollect Partner, RFgen actively seeks companies facing challenges managing their internal supply chain operations and solves them using real-world experience, industry best practices, and state-of-the-art technology. RFgen's Mobile Framework division specializes in development tools for mobile, wireless and voice environments and provides open standards based connectivity to a multitude of systems (database, SOA, legacy, etc.). RFgen's ERP Integration division focuses on providing certified, open-source transactions and integration expertise for Oracle, JD Edwards, SAP, and Microsoft solutions.

RFgen's Mobile Framework is an open systems development platform that speeds the path from idea, to proof-of-concept, to solution deployment. RFgen provides built-in, native functionality for extending real-time and on-demand access to enterprise data to almost any mobile device available today. RFgen's Mobile Solutions are currently installed in more than 35 countries, in over 2500 locations, and are supported by a certified group of over 125 solution partners.

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DataMAX helps organizations reduce supply chain implementation costs with the industry’s most flexible automated data collection technology. DataMAX has a successful track record of designing, implementing and deploying wireless and mobile solutions.