Setting the Scene for a Summer Romance, Ariel Abshire Releases "No Great Pretender" VideoSetting the Scene for a Summer Romance, Ariel Abshire Releases "No Great Pretender" Video
Ariel Abshire's first music video "No Great Pretender" from the upcoming Still So New has all of these things and a poppy honest love song to boot. Filmed around Austin in just one day, "No Great Pretender" features Abshire and Troupe Gammage (the lead singer of the Austin band Speak), who is dressed as Abraham Lincoln, on dates all over town. "Everyone was very confused when they saw Abraham Lincoln walking around in the park and riding the train," says Abshire. "We even drew a crowd when he was doing tricks on the swing." The video captures the essence of young love, especially with this quirky-looking duo. Lance Myers, Abshire's stepfather, directed the video. Greg Omelchuck, owner of Moontower VFX, ran the camera and was art director for the video while Ray Pena edited. "No Great Pretender" is available now: http://vimeo.com/ "No Great Pretender" is the first track off Still So New and sets the raw, heartfelt mood for the rest of the album, despite being the most upbeat track. "My songs tend to be on the depressing side, so it was different to be singing something so bright and poppy," she says. The music video only amplifies the bubbly feel of the song. Abshire is no stranger to being in the spotlight, both on stage and in front of a camera. "I guess I've been 'in the industry' since I was about 11, singing at The Broken Spoke, Greune Hall and other honkytonks around Austin," says Abshire. This fall, she has a small speaking role in When Angels Sing,a holiday movie starring Harry Connick Jr. Looking eerily similar to Zooey Deschanel with her vibrant blue eyes and dark hair, Abshire is a natural performer no matter what medium. Abshire's voice can also be heard on the soundtracks of feature films by Robert Rodriguez and Trevor Romain, numerous video game projects and an animated cartoon for Adult Swim's William Street Studios. Praise for Ariel Abshire "But just one listen to such glorious and exclusive moments as the Ariel Abshire and Japancakes collaboration on "Cardboard" is enough to remind you of just why the Little Darla series was always so exciting - there's nothing quite like discovering a new favourite song."-Exclaim "A pretty remarkable...debut album from seventeen-year- "Ariel Abshire from Austin, Texas - she's got pipes, range, and songwriting skills...Triple Threat here." -Happy Parts Blog "Ariel Abshire is hot...Like Jenny Lewis, Neko Case & Nicole Atkins, Ariel's got a thang; mostly it's that voice and with her wide-eyed (just look at those eyes!) confidence. There's no pretention in these songs; just emotionally felt, straight forward songs from the heart not a research chart! She's bound for some glory." -Bruce Warren, Some Velvet Blog "Every once in a great while a thing comes along that is so beyond our mortal expectations that it leaves us speechless, completely numbed and dumbstruck. This is just such a thing. The marvel here is that this album is a tour of delight and misery, of love and rejection, hate, suffering and joy and redemption. These complex emotions are wrapped in songs so catchy with lyrics so insightful you are instantly their prisoner and singing the entire album by the second listen. Then you realize this revelation, this near masterpiece, is the work of a 17 year old girl. That is when the thunder claps, and the brimstone is smelled. It also doesn't take long to strike upon listening, as the opening and title track is the most white hot and impassioned ode to unrequited love I have ever heard. Musically the song is brilliantly sublime with a martial beat which makes her incredibly impassioned lyrics hit home like a juggernaut of emotion. Kicks ass doesn't even begin to describe this, and ohh... Lord, what a voice...You want someone to worship and idolize? There is a girl from Austin Texas named Ariel who didn't wait for the tour to come to her town. She went out and made her album and it is wise beyond her years and heady beyond her experiences, or perhaps not and that is the really amazing thing about it. In any event, it deserves your idolatry far more than that tripe does. I'll rate this one Holy crap with a bullet." -Indiepop Spinzone "Ariel Abshire's debut disc, Exclamation Love (Darla), is an utterly exquisite and remarkable recording. At 17, Abshire has a voice that booms full-blown, and the lean instrumentation courtesy of producer Andy Sharp frames those vocals gracefully. Once you get past being knocked out by her voice...her songwriting takes center stage. "Goddamn geography and the tectonic plates, making America shaped this way; it would never work out, I know," she sings in "Goddamn New Mexico" with enough passion and heartfelt soul to make her the premier singer-songwriter of Austin's under-18 set. There's a sweetness to Abshire's writing that can be written off as youth, but it's universal youth, the one that lives inside anyone who ever survived heartbreak at 16." -Margaret Moser, The Austin Chronicle "'Exclamation Love' is Abshire's debut, and the title track is so good it's worrisome...the recording... just gets better with each listen. Befitting Abshire's hometown, her brand of pop-rock is flush with rootsy guitars, mandolins, organ, strings, and a gripping piano closer, 'Everybody Does'." -James Reed, Boston Globe # # # A publicity company with the highest level of passion, honesty, and integrity, while simultaneously successfully launching the careers of independent musicians. End
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