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Sharing On The Web - What, How & Where
Sharing, we all do it on the web, a lot of the time we probably don’t even realise we’re doing it; posting a link to our Facebook profile, re-tweeting an interesting post, social bookmarking, even forwarding an email.
By: Clicky Media
A recent study has shown that traffic resultant from sharing now accounts for about 10% of all internet traffic (that’s huge!) and 31% of all referral traffic to sites from search & social platforms.
So where is all this traffic coming from, where are people sharing? Well, as you probably predicted, Facebook leads the way. With a whopping 38% of all share traffic coming from this site alone, Facebook has yet another title to add to it’s many record breaking achievements. Well, with over 500 million users on a site that is basically dedicated to sharing, it’s not really surprising. The next biggest sharing contender is Email, generating 17% of share traffic, followed by Twitter at 11%, giving us three major players in the sharing world.
These figures have come from shared content that is actually clicked on. If you look at just how much content was shared but not necessarily clicked on by the person it was shared with, Facebook is accountable for 56%.
So, if you want to spread the word, Facebook’s the place to be. But what about if you need some interaction with the content once it’s shared? In terms of shared links, it appears Twitter users click through more than users of other platforms. The average Twitter link is clicked 4.8 times, compared to 4.3 for Facebook and 1.7 for email.
The lesson here is that sharing is a big deal. It’s now forming a huge part of our online experience and if you’re not taking full advantage of it, you’ll definitely want to do something about it. Social network users, blog readers & email recipients are sharing things themselves, you’ve just got to start it off.
Clicky Media offer a number of solutions to help you take full advantage of these sharing trends. We offer social media management (http://www.clickymedia.co.uk/
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