YVS Vijay Kumar appointed CEO of Mahindra First Choice Services Ltd.

Mr. YVS Vijay Kumar appointes as the Chief Executive Officer of Mahindra FirstChoice Services Ltd
By: Roma Balwani
June 23, 2011 - PRLog -- June 21, 2011, Mumbai: Mahindra FirstChoice Services Ltd., India’s leading multi-brand car servicing company, today announced the appointment of Mr. YVS Vijay Kumar as Chief Executive Officer.

Mr. Vijay Kumar joins Mahindra with 23 years of experience in the automobile industry. His earlier stints were with Maruti Suzuki, Behr India, Gabriel India and Hindustan Motors-Mitsubishi where he was the Executive Vice President and Business Head of the Mitsubishi Car Division.

During the course of his career, in addition to being profit-centre head in turnaround situations, he has held senior positions in operations, engineering production and supply chain management.

He has a B.Tech degree (Mechanical) from JNTU Andhra Pradesh and a PGDM from IIM (Ahmedabad).

Mahindra FirstChoice Services Ltd. is a part of the Mahindra Group’s After-Market Sector which was established in 2008 to create, in the organized sector, a business ecosystem which replicates the ecosystem for new vehicles. In addition to Mahindra First Choice Services Ltd., the Sector consists of two more verticals - Mahindra First Choice Ltd. (for purchase and sale of pre-owned vehicles) and the Mahindra Spares Business (for both Mahindra and non-Mahindra spares).

The Mahindra FirstChoice Services value proposition:

Mahindra First Choice Services Limited (MFCSL) is a 100% subsidiary of Mahindra and Mahindra. MFCSL is a chain of Multibrand car workshops with presence in key cities. Our vision is to create a unique world class car service experience by offering the best care for your car, value for your money and time.

The network of MFCSL workshops is undergoing a major expansion through both company owned and franchisee operated models.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 117,000 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit www.mahindra.com

Connect with us on www.facebook.com/mahindragroup

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Mahindra enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics.
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