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Gavin Taylor Hair defies the recession by launching their hair care range onto the High Street
With the rise of huge supermarkets chains small businesses need to support each other and this is a great start to see change on the high street.
By: Gavin Taylor
Gavin Taylor, 33, from Anstey, produced the revolutionary product - which is chemical-free and eco-sustainable – at his home in Leicestershire.
According to a report published a couple of months ago, the market for natural (including organic) products grew by 20% last year in the US, while the industry average was a measly 4%.
The Quorn-raised hairdresser's range, called Gavin Taylor Hair, is already on sale in stores in Leicester and Loughborough.
Now the limited-edition hair products are in high demand as consumers take more notice of what their products are made of.
Gavin prides himself on producing shampoos and conditioners that contain no Sodium Lareth Sulfates (SLS) or Parabens.
SLS is a chemical foaming agent that is found in shampoos and starts its life as industrial de-greasant and garage floor cleaner.
It is used in many commercial products because it is cheap and produces lots of bubbles that cut through dirt and grease.
But according to a report from the American College of Toxicity, SLS has been shown to easily penetrate the skin.
Scientists found it caused irritation and inflammation to the skin's surface, as well as organs such as the heart, liver, lungs and brain.
Parabens are a chemical preservative and easily penetrate the skin.
EU scientists listed them as Category 1 priority substances - based on evidence that they interfere with hormone function.
They have also been detected in human breast cancer tissues - suggesting a possible association between parabens in cosmetics and cancer.
Through meticulous research, Gavin found that these chemicals actually cause dry, itchy scalps and greasy limp hair instead of curing it.
His exciting new range provides both health benefits and a sense of well-being at the same time as caring for your hair.
The range includes Lavender & Geranium which has an abundance of health benefits including enhanced blood circulation and anti-dandruff.
Other popular products are Camomile & Lemon for naturally fine or oily hair and Orange & Rosewood for naturally dry or coloured hair.
Gavin said “I am extremely proud to be able to show case our products on the high street.
"This is only the beginning - it is my mission to help change the way we think about cosmetics and care for our bodies, increasing awareness.
"We are slowly changing the way we eat in order to look after ourselves, now it is time to think about what we are putting onto our hair and body – no more chemicals, therefore maintaining a healthier and happier life.
"Having our products retail on the high street is making it easier for the consumer to buy and also promoting natural hair care for those that aren’t aware of the harmful chemicals in current high street products”.
The hair care range is available in Artifact (9 Allandale Road, Leicester, LE2 2DA) and Elf Foods (26 Market Street, Loughborough, Leics, LE11 3ER) and online at www.gavintaylorhair.com
NOTE TO EDITORS:
Gavin Taylor Hair aromatherapy based products are SLS & Paraben free & include 3 exciting ranges to suit every hair type
• All of our products are hand-made and recyclable and sustainable.
• Our shampoos contain Oxygenated Aloe Vera wheat protein providing natural moisture for your hair.
• Our conditioners do not build up in your hair or leave heavy residue therefore fewer washes are needed.
• We are Soil Association Approved. Meaning what is going down your plughole isn’t affecting wildlife, when it ends up in rivers.
• Our products are not tested on animals.
• All shampoos balance out the natural Sebum (oil) levels in your scalp.
For more information and images please visit the website or call
Gavin on 07758160005 or email firstname.lastname@example.org
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Founded in 2006, Gavin Taylor Hair had an idea to make peoples’ lives easier.
Creating professional hairstyles at the client's convenience without compromise, it now has a cult following across the Midlands.