Fry’s Electronics Merchandizing Director Joins

Former Fry's Electronics Merchandizing Director, Rayman Cheng, to head the merchandizing department of Retrevo, as the company, now the second largest review site for consumer electronics in the world, continues to expand its eCommerce section
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June 14, 2011 - PRLog -- Former Fry’s Electronics head of Merchandising and Operations, Rayman Cheng has joined as the company’s first Chief Merchant for the consumer electronics shopping site.

Cheng will head the merchandizing division of Retrevo, as the company, now the second largest review site for consumer electronics in the world, continues to expand its shopping cart selection to bring the best products and prices to it’s users.

“This is an exciting time for us,” says Retrevo CEO and Co-Founder Vipin Jain. “The new Retrevo user experience for discovering, evaluating, and buying electronics  is getting rave reviews from our users. Rayman’s extensive experience as a senior merchandiser will be invaluable to our team as we forge the right retail and brand relationships that will allow Retrevo to bring quality products to our customers.”

“Rayman brings almost twenty years of Fry’s Electronics merchandising and operations experience in retail and ecommerce to Retrevo,” says Jain. “We’re proud to have him on the team and look forward to expanding Retrevo’s services.”

About Retrevo is a leading consumer electronics shopping site that helps people discover, evaluate and buy electronics that meet their needs. Since its founding in 2006, the Silicon Valley based company has become the second largest consumer electronics review site in the world. Retrevo has pioneered the science of online product discovery using artificial intelligence (A.I.) that analyzes 100 million plus, real-time data points, from across the web so shoppers always discover the best consumer electronics for their needs, based on real-time technology trends, buzz, values and sentiments. As a thought leader in consumer electronics, Retrevo regularly conducts and publishes research about people’s behavior and relationship with gadgets and technology.

To Download Pictures of Rayman Cheng, visit:

# # # is one of the largest consumer electronics review and shopping sites in the world. Retrevo publishes regular studies around industry trends (Pulse) and also around psychology and technology (Gadgetology).

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