Pricing & Reimbursement in Emerging Markets: Analysis of pricing mechanism

June 8, 2011 - PRLog -- Bharatbook.com has added this latest report "Pricing & Reimbursement in Emerging Markets: Analysis of pricing mechanisms and the influence of public and private sector health insurance provision" to their extensive collection of market research reports. Over the past few years, pharmaceutical sales in the emerging markets have regularly been growing at double-digit rates, albeit in some of the markets there has been a temporary blip caused by the global credit crunch.

Much of the recent growth has been fuelled by an expansion in public sector health insurance coverage, which means that drug reimbursement is much more widespread than in the past. However, the growth of reimbursement systems, combined with the ongoing global economic difficulties, has put pressure on governments to introduce more rigorous price-control mechanisms than in the past.

This report provides a concise examination of the pricing and reimbursement environment in seven of the most important emerging markets. In doing so, it highlights differences in the pricing methodology used in the public and private sectors, and it also focuses on differences in the pricing structure for originator drugs and generics.

The report does not limit itself merely to what is happening currently, but also explores how government policy in each of the individual emerging markets is likely to shape the P&R environment in the future. The seven key emerging markets covered in this report are Brazil, China, India, Mexico, Russia, South Korea, Turkey

Key features of this report

• The report tracks the development of the health insurance system (both public and private) in each of the seven emerging markets, and explores issues such as sources of funding and population coverage.
• The report provides a detailed analysis of the reimbursement environment in each of the seven emerging markets, paying particular attention to how it relates to the market’s health insurance system.
• The report provides a detailed analysis of the pricing structure in each of the seven emerging markets, differentiating between the structure that is in place for originator drugs and generics. Where applicable, it also examines how the pricing mechanism differs for the private and public sectors.
• The report provides a unique insight into the role that is played by the distribution chain from a P&R perspective, examining both formal and informal distribution margins.
• The report examines government policy in relation to pricing & reimbursement, and looks ahead to what changes in the P&R environment are likely to take place in the future.

Key benefits from reading this report

• Allows marketers to operate with confidence in the often complex pricing and reimbursement (P&R) environment in seven key emerging markets.
• Allows marketers to prepare fully for the impact that the arrival of generic competition would cause from a P&R perspective.
• Provides marketers with vital intelligence about the sometimes murky criteria that are used for the inclusion of drugs on government reimbursement lists.
• Forewarns marketers about rebates on official prices that are sometimes mandatory in the public sector.
• Provides marketers with an insight into distribution practices, including kickbacks and informal margins.
• Allows marketers to plan ahead with confidence by looking ahead to the P&R policies that are likely to help shape these seven markets in the future.

Key findings of this report

Each of the seven emerging markets under review has its own unique P&R environment. Even in those emerging markets where reference-pricing is used, there is a wide variation in the countries that are being referenced.

Despite the expansion of public sector health insurance coverage, a high proportion of expenditure is still derived from out-of-pocket payments by consumers.

The recent global economic upheaval has placed additional stresses on the P&R environment of the emerging markets, and it has encouraged the imposition of new price control mechanisms.

However, despite this economic upheaval, governments in the emerging markets are pressing ahead with previous plans to expand public sector health insurance coverage (and by extension to increase the accessibility of drugs).

For more information kindly visit: http://www.bharatbook.com/detail.asp?id=150277&rt=Pricing...        


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