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Economic Success in Chesterton, Indiana
14.5% increase in local business advertising in the Chesterton HomePages® Directory demonstrates optimism and commitment to local consumers.
The US Postal Service is distributing 12,400 copies of the 2011 Chesterton HomePages® Directory to every Chesterton family, business, and post office box holder. The Chesterton HomePages® are a printed community directory including residential and business white pages, a community information section, and a categorized local business Yellow Pages. The 14.5% growth in local business advertising shows evidence of renewed enthusiasm toward the local economy.
“It’s very encouraging to see this level of economic optimism in Chesterton. Family owned businesses are the backbone of the country, and they do not spend money on advertising unless they are leaning forward.” said Abe Andrzejewski, CEO of American Marketing & Publishing, LLC.
Bernie Doyle, Chesterton’s Town Manager, helped to explain the recent success: “The biggest single reason would be our location combined with one of the best school systems in IN. We have a great location with such close proximity to Chicago. We also have a great tax base. All those things combined. We have low crime and really great housing, which also contributes. Chesterton is a really good location for businesses to consider moving to”
Neal Polachek, President of BIA/Kelsey, a local media consulting and advisory service says, “Local and community Yellow Pages such as HomePages Directories have long been barometers of the local economy. Many small businesses are often among the more sophisticated advertisers and as such, they generally have their thumb on the pulse of the economy and they tend to know what advertising works. It is very encouraging to see this type of growth in Chesterton in an otherwise subdued advertising market.”
American Marketing & Publishing LLC publishes HomePages® Yellow Pages Directories in print and online at CloseBy.com in 305 small and medium sized communities in Kentucky, Illinois, Indiana, Iowa, Ohio, and Wisconsin. Founded in 1997, HomePages Directories help families support their communities with complete listings and profiles of local businesses, community information, and residential phone numbers.
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American Marketing & Publishing LLC publishes HomePages® Yellow Pages Directories in print and online in 415 small and medium sized communities in Kentucky, Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, Ohio, Tennessee, and Wisconsin.