REMINDER: WTCDW & Team Hypernet to host Search Engine Success 101 in Detroit on Wed 6-8-11

REMINDER: The World Trade Center Detroit/Windsor Association will host its 1st WTCDW Technology Seminar: SEARCH ENGINE SUCCESS 101 presented by Team Hypernet at the WTCDW offices 1200 Sixth Street, Detroit, MI 48226 at 10:30 AM on Wednesday 6/8/11
By: Team Hypernet - search engine optimizers
May 28, 2011 - PRLog -- REMINDER: The World Trade Center Detroit/Windsor Association (WTCDW) will host the first of its new WTCDW Technology Seminar Series SEARCH ENGINE SUCCESS 101 presented by Team Hypernet at the WTCDW offices, 1200 Sixth Street - Detroit, MI 48226 at 10:30 AM on Wednesday, June 8, 2011.

Team Hypernet defines search engine success as when anyone searching for your goods and/ or services finds your website on the first page in relevant categories when they use the top search engines of Google, Bing, or Yahoo!

Attaining long term search engine success is not magic.  The process begins by developing a focused and flexible search engine optimization (SEO) Internet Marketing strategy.  And continues by diligently working this plan. And adjusting to new developments.  If one intelligently invests their time and delivers consistent effort, their chances of long lasting search engine success are very good.  

The Collins English Dictionary defines search engine optimization (SEO) - n - “the process of adjusting the content, structure, etc. of a website so that it will display prominently by a search engine.”  

Today, SEO also employees pay-per-click PPC ad purchases, blogs, email blasts, text messages, Facebook, Twitter, YouTube, LinkedIn, Wikis, online wire services and other social media.  In the past, Aol and MySpace were dominant.

Self-proclaimed SEO and social media experts clutter the Internet. The search term Search Engine Optimization is a very profitable category for Google. A Google search yielded 102,000,000 results. PPC ads populated the first 100 pages.  

By following the strategies covered in this seminar Team Hypernet's main website place 1st out of 12,000,000 Google search results for Search Engine Success Michigan.  This is Search Engine Success - SES.

The following 3 rules guided successful non-paid, organic Internet marketing strategies.  

Rule  #1: Own your name and grow your brand(s).

The key to owning your name online is by having a website that clearly and concisely explains who you are, what you do and why someone should do business with you.  

Your site should also clearly describe the geographic areas you serve and focus on the areas that are either most profitable, areas of industry-wide growth, or areas where you have a key strategic advantage.  To be competitive, the site should be also optimized for access by mobile Internet devices such as iPads, iPhone, BlackBerries & Androids.

Rule # 2: Own key strategic business categories.
Who and what appears on the first page when buyers in my key markets search for my goods or services using Google?

To own strategic categories you must first develop a list of keywords that describe what your core goods and services, and the geographic areas you serve. It is important to think like a customer. How do your prospective customers describe what you do?  What is your niche?  What is your value proposition?

The main strategy to owning categories is to figure out how to appear everywhere your competition appears, and to carve out new niches they have not yet exploited.  The primary goal of search engine success marketing is to own as many strategic categories in Google as possible.

Rule #3:  Leverage blogs and other social media.
Do I have a successful blogging, social media, and Internet PR strategy? Do my global competitors?

Blog: online journal where an individual, group, or corporation presents a record of activities, thoughts, or beliefs … many blogs provide a forum to allow visitors to leave comments and interact with the publisher … Materials are largely written, but pictures, audio, and videos are important elements of any blogs.   The “blogosphere” is the online universe… (

All blogosphere marketing strategies share something that can help any organization attain search engine success.  Social media interactions build links to your websites and blogs from other websites.   Having bloggers, Tweeters, Facebook members, trade associations, and news organizations link to your site increases the likelihood that prospective clients will find your websites and contact you regarding your goods and services.  

SEO practitioners crowd Google PPC and organic search results.  Attaining long-term search engine success in this competitive marketplace is not easy.

Lessons learned by developing and delivering various web development projects, SEO strategies, plus blogging and online PR services for its clients and itself will be shared by Team Hypernet during Search Engine Success 101.

This informative seminar provides insights and worksheets to help you develop your own Internet marketing strategies that can help your website be found on the first page by people who seek your goods and/or services on Google and other search engines around the world.

Real world examples of businesses that benefited from this strategy will be shared, including Chief’s Trucking Company.  Co-owner Jill Clegg sums up Chief’s search engine success.  “It is a great feeling when we get a new customer from the Internet.  Our website and Internet marketing investments have paid for themselves many times over.”

Date:    Wednesday – June 8, 2011
Time:    10:30 AM – 12:00 PM    

World Trade Center Detroit Windsor
1200 Sixth Street, Detroit, MI  48226
Seminar is free to WTCDW members and $15.00 for non-members.  


or call 313.962.2345 if you value search engine success.

This Search Engine Success Seminar is part of the World Trade Center Detroit/Windsor's new initiative of delivering value-added information technology, Internet marketing, and social media seminars.  These events will focus on helping WTCDW members and guests learn about new and emerging technology trends from tech-savvy practitioners and how to apply best practices to help their businesses gain a competitive edge.  

The World Trade Center Detroit/Windsor Association (WTCDW) - est. 1994 - is a non-profit, non-political organization dedicated to promoting and supporting international commerce and intercultural communications throughout the state of Michigan, in Windsor, Ontario, Canada and throughout the world.  

WTCDW is part of a global network of 287 World Trade Centers in 88 countries, which together have more than 750,000 participating member businesses.

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Team Hypernet - web artisans & search engine optimizers who deliver professional and flexible Internet marketing and website design services that help its clients gain & maintain a competitive edge.
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Location:Detroit - Michigan - United States
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