The Most Effective Cold Calling Strategy

May 26, 2011 - PRLog -- Cold calling is the long-standing practice used to generate sales leads, but what is the best cold calling strategy?

According to New York Times best-selling author Frank Rumbauskas, the most effective cold calling strategy is not to cold call at all!

Frank says, "Cold calling used to work twenty years ago, but it doesn't anymore. Sure, it might get you enough business to barely make your sales quota, but what good is that? We're all in sales to make big money - after all, the unlimited income potential of selling is why we started in the first place! Cold calling severely limits that income potential."

He went on to explain that cold calling has become inferior to the endless tools that modern-day marketing and the Internet have brought salespeople. "Why go door-to-door or call people at random on the telephone when there is a set of tools and strategies that will enable you to use the Internet, as well as other modern prospecting systems, to cast a wide net and have prospects calling YOU instead?"

Rumbauskas also explains that even if you're making sales from cold calling, cold calling strictly limits your income by time. "That's the part many people don't understand," he went on to say. "When someone tells me they're making their numbers cold calling, I ask them how much more they could be selling if they were able to free up all that prospecting time and instead spend it face-to-face with prospects who are ready, willing, and able to buy right now."

What is the answer?

In response to that question, Frank said, "Well, I'm still a salesman, so I'm going to ask you to visit my website and see for yourself!"

To learn more about how you can stop cold calling and start selling, visit Frank's Never Cold Call Again website at http://www.nevercoldcall.com where you can download a free 37-page PDF preview edition of his Never Cold Call Again system.

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NeverColdCall.com, home of the best-seller 'Never Cold Call Again' has taught tens of thousands of salespeople to stop cold calling forever and start selling instead! To learn more, visit http://www.nevercoldcall.com