Email Marketing with Email Newsletters takes MultiplePaths sent message count to over Three Billion.

May 27, 2011 - PRLog -- Since 1995 MultiplePath Communications have shared their skills and resources with their clients to ensure they receive not only the best in products and service, but also value and results from the business relationship. They are committed to a plan of sustained growth that recognizes and balances short- and long-term objectives. MultiplePath Communications has officially unveiled its new websites http://www.sendHTML.com and http://www.eSimply.com to allow customers to deliver “Email Marketing and Email Newsletters”.

In this age of information technology, the use of email is very critical to the communication and marketing process of every business. When it comes to email marketing, there is a broad scope of offerings and tools to retain precious clients, enhance sales, brand awareness, keeping members up to date and growing your business with unmatched cost effectiveness. Email is a much faster and inexpensive alternative to direct mail marketing, providing prompt feedback on its effectiveness.

Email marketing involves the use of tools and software that are capable of statistics regarding the emails sent and the response received with matchless accuracy. These tools provide a complete picture of the whole email marketing campaign by providing information on whether the email was opened by the recipient and if the content was interesting enough to make the recipient take interest in visiting the links provided in the email. Such quick feedback of accurate statistics speaks for the potential of this email marketing campaign. It is because of the feedback potential of MultiplePath Communications email marketing system that you can, in a short amount of time, get the results you need to determine if your marketing campaigns are effective for each recipient.

SendHTML – MultiplePath Communications all-in-one email marketing software includes everything you need to create, send, track and profit from email marketing.

Email marketing is not bombarding your customers with bulk emails, but rather an art or science which should be learned and properly implemented. It does not include spamming, unsolicited emails, aggressive sales tactics or buying email lists. Email marketing is quite different and is very effective if planned properly and includes:

· Sending emails that offer something which the customer actually wants and provides him/ her the opportunity to receive it.

· Sending emails only to those customers who have opted to receive it or have granted permission.

· The ability to generate accurate statistics to calculate the effectiveness of the email marketing.

Email marketing can be very fruitful, by providing statistics on the effectiveness of the marketing campaign and tracking the success of your products and services. Effective email marketing messages require the following:

· Properly studied and planned

· Equipped with clear and persuasive content

· Personalized and relevant to the recipient

· On time with accurate delivery

MultiplePath Communications provides quality products and service by building symbiotic relationships with the most important component of their business, the customer. By attentively listening and understanding the customer’s needs, they respond quickly to their requests and fulfill their commitment to full customer satisfaction visit http://www.sendHTML.com

Regards,
Amy White
MultiplePath Communications
800-753-9994
VP Marketing

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MultiplePath Communications is a provider of enhanced communications services. Striving for a competitive advantage in email newsletters, fax broadcasting, direct mail campaigns and printing services. www.eSimply.com www.sendHTML.com www.PrintSimply.com