Local Businesses Are Missing Out On Valuable Revenue Opportunities By Making Simple Mistakes Online

May 24, 2011 - PRLog -- According to statistics more and more people are searching online for local businesses. 74% of Internet users perform local searches (Kelsey Group) with 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore).Yet from observations by Rapid Profit Marketing local businesses are missing out on massive opportunities to build relationships with these local searchers and thereby increase their revenue and profits because of poorly managed websites.

Nathan Tarrant of Rapid Profit Marketing Ltd, a company who specialises in helping local businesses with their internet marketing strategy recently carried out his own research on a selection of twelve random businesses up and down the UK, and eight from overseas. The research involved looking at the basic setup of each of these companies’ websites and the results were shocking.

“Each one of these sites made the same simple mistakes over and over again. Mistakes that easily affect their rankings within the search engines” remarked Tarrant. He went on to add “What struck me the most was that each one of these sites was built by a web designer and yet simple errors that are costing these businesses hundreds, if not thousands of visitors a month to their sites, were being made. These are mistakes that simply should not be made at all.”

Basic internet marketing strategy is simple to implement yet can generate rapid results which will naturally increase revenue and profits. Some of the things a business needs to ensure happen on their website are for example ensuring the Title Tag is the correct length and has the keywords you want to rank for, in it. The Meta description is commonly too long and also lacks any relevant keywords, rather businesses or web designers waffle on about the company’s history which is completely irrelevant when it comes to ranking in the search engines.

To a business owner who knows little about Internet marketing strategy, these two examples could easily be written in a foreign language for all they know and that is why Nathan Tarrant is going to change all that for them.

With a series of purposely written books, Tarrant and Rapid Profit Marketing Ltd plan to educate local business owners on the importance of getting their internet marketing strategy right first time. “I have got our copywriters to produce four books, all designed to help any business, be they small, medium or start up, to instantly improve their rankings on the internet and be easily found. The books are completely free and show business owners how to dominate Google locally, use Google to attract customers like a magnet, also how to set up and manage a Facebook fan page and the final book tells business owners our own secret internet marketing strategies.”

But Tarrant does not plan on just producing the free books. He goes on to add ”I am going to personally record a series of videos covering the points we raise in the books, so that business owners can actually see first hand what they need to do. Each video will be like looking over my shoulder as they learn basic, yet vita, internet marketing strategy techniques.”

With these series of books and soon to come videos, a business owner will be able to make sure these strategies are implemented on their websites, either by doing them themselves, or  at least finally know whether their web designer is getting it right first time for them or not.

Tarrant and Rapid Profit Marketing Ltd are offering these books and videos for free because as he says, in today’s economic climate businesses deserve all the free help they can get and the plan is to produce even more free and insightful products over the coming months, so that any business can have the opportunity to see their business grow and the profits accelerate.

About:
Nathan Tarrant has spent over 20 years working with start up businesses, small to medium size businesses and Fortune 500 companies on four continents. He has shown business owners key strategies that have turned failing businesses around and made them profitable. Additionally Nathan is one of only a handful of accredited coaches for the most successful marketing series in history, Guerrilla Marketing which has sold over 14 million books worldwide in more than 47 different languages and is taught in MBA courses around the world.

If you are a business who would like to receive the free books touched on in this release then visit http://www.rapidprofitmarketing.com They are available on the homepage for download.

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Internet Marketing Strategy Company providing small and local businesses with methodologies that will increase their revenue and accelerate their profits, through online, offline and mobile marketing.