Ovation asks: Can a "$1.50 a day" photo change the world?

Ovation has put its weight behind celebrity photographer Jeremy Cowart’s innovative social media driven online photo competition, already capturing the imagination of photographers worldwide in a bid to end extreme poverty.
Photo Comp Entry - A Cry For Help by Erikjan Koopmans
Photo Comp Entry - A Cry For Help by Erikjan Koopmans
May 12, 2011 - PRLog -- Los Angeles, CA, New York, New York (May 12, 2011) —

Ovation television network, the premiere arts channel has pledged its support for an  innovative social media driven online photo competition, by offering a top prize to talented photographers – the chance to feature on the popular My ArtSpot, which has launched the careers of many artists.

If you were suddenly faced with living on a dollar fifty a day, what would it feel like?

This is the challenge posed to a whole community of photographers and artists recently by Celebrity Photographer Jeremy Cowart recently in support of a global campaign to end extreme poverty. The online gallery asks for entries, which interpret this very question, but also has a unique Facebook voting system whereby peers can vote on their submissions by liking them also.  

The call out to artists and photographers to engage creatively with the issue and through an online platform was something Ovation, the only television network devoted to arts culture, saw as appealing.  Ovation is partnering with the organization behind the campaign, the Global Poverty Project, and is featuring the winners of the ‘Most Liked Photos,” as voted on by members of the network’s online community, in their “My Art” showcase at http://ovationtv.com/community.  

The online photo competition is part of a broader campaign to raise awareness about extreme poverty called Live Below the Line. On May 16, thousands of Americans will be living on $1.50 a day for five days. Its aim is to educate people about the reality for the 1.4 billion people living on less than $41.50 a day – known as “the extreme poverty line.” It’s a campaign which encourages individuals in America to go on an empathetic and educational journey that will provide insight to how a quarter of the world lives.

Launched by actor Hugh Jackman in April (http://bit.ly/LBLHughJackman) the worldwide campaign has been fuelled by social media - already attracting the support of Oscar winner Charlize Theron, actress/comedian/singer Kristin Chenoweth, UK comedian Stephen Fry, hit band The Sick Puppies, Bono’s One Campaign, as well as a host of politicians, business leaders and notable personalities - many of whom have been driving support for the thousands undertaking the challenge through Twitter.  

The top 10 photographers will have their work curated by Jeremy Cowart at a special exhibition in New York on May 31rd, 2011 as part of a live U-Stream event featuring actress and activist Olivia Wilde, renowned development economist Jeffrey Sachs and Global Poverty Project founder, Hugh Evans.  

The Photo competition is powered by AIMIA award winning digital/social media agency DLSHS, who are known for their viral campaign “Free Hugs”, which spawned a social movement of millions.

“We’re entering a new decade whereby photographers now communicate their art primarily through social media, it is incumbent upon every photographer and artist to use their gift of communication for social change.” said DLSHS’ Creative Director, Ahmed Salama.

Submissions for the competition close on Friday May 20, 5pm (http://dollarfiftyaday.com)

The End Event will be held on 31 May in New York.

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Global Poverty Project is an international educational and campaigning organization designed to target public policy as the most effective means of eliminating Extreme Poverty. Founded in the US by former Bobby Bailey and Young Australian of the Year Hugh Evans, it strives to influence the policies of individual nations to preserve funding for lifesaving aid programs, while simultaneously educating upcoming generations to understand that ending Extreme Poverty is, in fact, possible.


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