Young Hollywood puts themselves in the shoes of 1.4 billion people still living on $1.50 a Day

Live Below the Line Campaign to end extreme poverty, launched by Hugh Jackman, was recently embraced by Young Hollywood stars, who lived on $1.50 a day for 5 Days to encourage people to think about this reality faced everyday by 1.4 billion people.
May 12, 2011 - PRLog -- Cast members of hit series 90210, Gillian Zinser, Matt Lanter, Jessica Stroup, Trevor Donavan, Michael Steger have pledged their support for the campaign, and are encouraging individuals in America to go on an empathetic and educational journey that will provide insight to how a quarter of the world lives. From May 16 - 20, thousands will be living on $1.50 a day for 5 days as part of the Live Below the Line initiative. $1.50 a day is the level defined by the World Bank as the “extreme poverty line” where basic resources such as food, shelter and medicine are often insufficient.

Gillian Zinser and Matt Lanter, who are currently working on a film, decided to take the challenge together using social media platforms, such as flip it cams to self-document and Twitter to spread the word about their experience to their fans. The campaign has already received a huge response from eager, inspired fans now taking on the challenge themselves.  They said doing live below the line made them think a lot about the limitations people in this situation have to face everyday.  Check out the short video montage of Gillian’s experience here.

Campaign Manager Anna Reeves, “We’ve had a huge response to the 90210 cast doing LBL. The  sincerity of stars like Gillian and Matt about taking on the challenge is motivating all of us, it reminds people that we are all just human beings standing along side other human beings to help the most vulnerable people on our planet.”

Launched by actor Hugh Jackman in April, the campaign has been fuelled by social media - already attracting the support of Charlize Theron, Olivia Wilde, Kristin Chenoweth, celebrity Photographer Jeremy Cowart, Hit band The Sick Puppies, Bono’s own One Campaign, and celebrity chefs - many of whom have been tweeting their support for the thousands undertaking the challenge.  

The campaign was created by the Global Poverty Project, whose mission is to empower people to see an end extreme poverty within a generation. Says USA co-founder Bobby Bailey:

“Most people don’t realise that since 1981, since I have been alive, 30 years ago we collectively have cut extreme poverty in half, what a story, what a celebration. That is a billion people lifted into circumstances were everyday is not consumed with survival. The end of extreme is in our sights and has become the greatest ongoing success story of human history. We care about our future because we are so interconnected.”

The first step says Bailey is closing that divide between understanding, exercising real empathy through experience which will catalyse immeasurable change.

Live Below the Line Campaign runs from May 16- 20, and will extend to a second week later in the year.

Visit to register or donate.

See Live Below the Line Photo Competition featuring the Cast of 90210:

Hugh Jackman PSA:

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Global Poverty Project is an international educational and campaigning organization designed to target public policy as the most effective means of eliminating Extreme Poverty. Founded in the US by former Bobby Bailey and Young Australian of the Year Hugh Evans, it strives to influence the policies of individual nations to preserve funding for lifesaving aid programs, while simultaneously educating upcoming generations to understand that ending Extreme Poverty is, in fact, possible.

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