Facebook got it wrong...

May 12, 2011 - PRLog -- Facebook is under fire for trying to start a whisper-campaign against Google. News has surfaced that Facebook hired a PR agency to persuade bloggers to promote negative stories concerning Google.
The PR firm even offered to help write those stories and then get them published elsewhere – this act of stupidity was dishonest and cowardly and has well and truly back fired.
Why Facebook decided to use this tact is anyone’s guess but now that it is out in the open it really doesn’t matter if their arguments against Google were valid because no one is listening and the user base is reminding Facebook of its own failings.
There are other ways to win customers/users without resorting to underhanded campaigns and here are a few tips from Creative Jar:
Get to know your audience
The number one priority! It may take time and a lot of research but by figuring out the demographic of your users you will set the tone for your website and all marketing materials.
Keep it simple
Do your users want to see big flash banners and distracting ads? Focus on what the business offers and demonstrate it through your site.
Make a brand
Creating a visual brand is important to deliver a consistent message whether online or offline. The brand needs to be recognised easily and hint at what you offer – getting a talented web designer on board is of great importance, image is everything!
Although these are three basics that every online brand should adhere to it won’t happen overnight, brands are built up by their audiences and can be knocked down just as easily. Keep honest and open and your brand will be huge in the long-term.
Alex Jaques, director of Creative Jar says, “Your brand should be implemented across all media channels - communication is key no matter what format.”
To get help improving and developing your brand get in touch with Creative Jar today.

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Creative Jar is a full service digital design agency. We work across all media channels from enterprise ecommerce to engaging viral marketing campaigns and search. We're ideas led, passionate and driven by making your business a success.