AITO Agents reinforces dedication to customer service

May 3, 2011 - PRLog -- Following last year’s news about the planned development of a ten-point customer promise that all 130 members would be obliged to adopt, AITO Agents has since spent time consulting with its members and AITO tour operators to agree all the important points of the pledge.

AITO Agents is now delighted to reveal the final Customer Charter, with all members receiving leaflets this week to use in store and to give to customers.  

Encompassing AITO Agents’ core values - a dedication to unprecedented levels of quality, honesty and expertise - the customer promise is inspired by Simon Calder (Editor-in-Chief, The Independent) who outlined exactly what he wanted from travel agents, highlighting how they could remain relevant in today’s travel industry:

The AITO Agents’ ten-point Customer Charter promises:
1. We understand our clients and will find you the right holiday
2. We go ‘beyond Google’
3. We use our knowledge, experience and expertise to recommend what is best for your needs
4. We are creative and suggest alternatives
5. We are independent and honest
6. We are open about prices and charges
7. We provide reassurances - every AITO holiday we sell offers 100% financial protection
8. We provide personal service in a self-service world
9. We are happy to be of service - expect a friendly welcome
10. We care, and aim to exceed your expectations every time you book with us

Oliver Broad, Chairman of AITO Specialist Travel Agents, says: “Particularly with the unsettled economic and political climate across the world, customers and suppliers need to know that they are working with the very best travel agents.  This commitment on the part of AITO Agents shows that we take their needs very seriously.

“Membership of AITO Agents already enshrines the qualities listed in the Customer Charter, but it’s great now to have an official promise to refer to and to reinforce across all that we do. Now is also a good opportunity for agents who are not already members, but who believe in our ten-point promise, to get in touch about membership.”

With plenty of experts in the travel industry, who should you trust to give an honest insight into the current market? AITO Specialist Travel Agents (www.aitoagents.com) represent 130 of the leading independent travel agencies in the UK – all fully independent, and all in the front line of the travel industry.

Ends
3 May 2011

Press: For more information on AITO Specialist Travel Agents, please call Stephanie Reed or Ian Bradley on 020 8891 4440 or email s.reed@travelpr.co.uk.

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