Launch of ex-sample.com: What’s new in Global Market Research?

May 2, 2011 - PRLog -- Today sees the launch of ex-sample.com as the independent, online marketplace for samples. The platform is unique as it offers market research companies an opportunity to have panel providers bid on their online research projects. The launch is accompanied by the results of the first global survey revealing the trends in online marketing research worldwide. The launch of ex-sample.com is accompanied by the results of the first global survey revealing the trends in online marketing research worldwide.

Some of the highlights: the market research industry is very optimistic about this year. And over 25% are more confident compared to 2010. The near future looks positive. With the same number of FTEs, annual turnover is growing.
Does this mean that the market research industry has become more efficient? “It’s too early to conclude that,” according to ex-sample.com, ”but automation and growing internet penetration could be the reason for this”. Furthermore, the mobile phone is playing an increasingly important role as a data collection tool. In this edition, 25% use the device. However, internet is still the main data collection tool.      

“We will conduct the global survey twice a year in order to keep up to date with what’s new in market research. Of course, primarily we offer our members the unique bidding system for sampling, but we will also provide our members with the results of these global studies”; according to ex-sample.com. “With the ex-sample.com platform, we have created a service that did not exist before. We are convinced that the time is right because both the market research industry and sample providers will benefit from the ease of finding each other on the platform”.

ex-sample.com is the world’s fastest growing online marketplace for market researchers and online sampling companies, providing global survey panellists for use in market research. ex-sample.com is an independent platform which gives market researchers access to over 7 million global market research panellists. ex-sample.com is based in London, UK. For more information, please check www.ex-sample.com.

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Ex-sample.com is where market researchers and online sample providers meet. We can help you find the right research participants for your online research projects, whether you need them by specialty group or by country.