Webinar: RFM Analysis, customers‘ segmentation and immediate application with high response rate

April 29, 2011 - PRLog -- One of current main challenges of all companies is to know how to segment their customers and generate offers which register high response rates.
RFM analysis offers clear benefits both in strategical and operating customers segmentation, since it is simple to interpret and calculate.
It becomes easily integrated in regular promotional dynamics in the marketing area and is in fact ideal for direct and relational marketing: which segments may I target which piece of communication? Or, which segments will respond better to the offer?
RFM analysis is one of the methods for customer segmentation which is easier to obtain and, at the same time, the one which brings better results in the short term.

Join us next Thursday, May 5, 17.30pm (CET)

Check, through Quiterian‘s Sales & Implementation Engineer in the USA, Jesús Cabezas, how to do an RFM Analysis with Quiterian DDWeb, which will let us:

• Get to know our best customers
• Make the most of the customers portfolio putting the knowledge we learnt from our best customers into practice
• Maximize the affinity between RFM analysis and response rate
• Resources optimization and processes automation

Don’t waste more time and register now!
http://www.quiterian.com/site/mailing/2011-04-Analysis-RF...

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Quiterian is a technological company that develops Dynamic data Web (DDWeb), a business intelligence platform that analyzes large volumes of data instantly. DDWeb makes advanced Data Mining and Predictive techniques accessible to all business users.