Study by Brandon Hall Group Finds Key Synergies between Social Media and Search Engine Marketing

April 28, 2011 - PRLog -- Brandon Hall Group will be hosting a complimentary webinar May 12 in conjunction with Covario, Inc. to showcase the findings of an important study on the synergies that exist between social media and search engine marketing, and how these assets are being used by marketers to drive brand awareness and relevancy to targeted markets.

The independent research study covers a cross-section of marketing executives nationwide and was conducted by Brandon Hall with support from Covario, a leading digital agency and global search marketing firm.  According to Michael Rochelle, Chief Consultant and Analyst at Brandon Hall, the study revealed:

•   New data and insights around social media as a marketing tool; and
•   How cutting edge marketers like Intel Corporation and others are integrating social media into their search and digital marketing programs, along with the metrics they use to quantify success.

The complimentary webinar on May 12 will be presented by Michael Rochelle, who led the study, in addition to Jeff MacGurn, Director of SEO at Covario, and Corey Carrillo, Global Search and Interactive Manager at the Intel Corporation.

Additional information and a registration link for the complimentary webinar  is available online at http://www.brandonhall.com/webinars/webinars.shtml#driving. A whitepaper overviewing the study will be available for downloading after the session.

About Brandon Hall Group: Having worked with more than 5,000 clients globally and after 17 years of delivering world-class solutions, Brandon Hall Group is the preeminent research and analyst organization focused on developing research-driven solutions to drive organizational performance for emerging and large organizations. Through the recent merger of Brandon Hall Research and AC Growth, Brandon Hall Group has an extensive repository of thought leadership, research, data and expertise in Learning and Development, Talent Management, Sales, Marketing, and Executive Management. For more information about Brandon Hall Group, contact Mike Cooke: (561) 865-5017 or mike.cooke@brandonhall.com, http://www.brandon-hall.com.  

About Covario, Inc.: Covario, Inc. is among the nation’s largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions providers, offering SaaS-based software and digital agency services for paid and organic search management. Covario provides global organizations with robust solutions for paid search advertising, organic search, social media, display advertising and cross-media attribution analysis. Covario helps companies manage their brand integrity; ensure budget transparency; and deliver quantifiable results across business units, distribution channels and languages.  Headquartered in San Diego, the company’s growing customer base includes some of the world’s best known brands in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing and consumer packaged goods. More information about Covario is available by calling (858) 397-1500 or online at http://www.covario.com.