$400 Billion in Private Equity Available: Realty Funding Partners Expands Into Phoenix

April 26, 2011 - PRLog -- Responding to the overwhelming demand by customers and private lenders as a paradigm shift takes place in the real estate financing sector, Realty Funding Partners (RFP), which specializes in commercial funding by private lenders who have more than $400 billion in allocations available, announced today that Cannon Farris has been appointed as Branch Manager of the RFP Gobal Capital Branch Office in Phoenix.

He was previously the Regional Manager of Arizona for Wachovia's Income  Property Division overseeing multifamily property financing. With over  a decade of origination experience his knowledge of multifamily  markets and financing is greatly beneficial to multifamily owners and investors alike.

"We are delighted to have Cannon Farris join our company,"  said Neil Thompson, an RFP vice president.   "With his outstanding background, we believe he can significantly expand the RFP footprint in Dallas-Fort Worth metropolitan area."

Explaining the paradigm shift, Dr. Elam stated that "Traditional lending sources have left the market and the residential real estate market has become very toxic and more and more difficult one in which to succeed."

Private lenders such as private equity firms and wealthy individuals, with billions of dollars to invest, are moving aggressively to fill the vacuum left by conventional lenders in funding projects in untapped commercial markets said Dr. Elam.

“Our goal is to become the largest net branch company in the industry.” said Dr. Elam. “We already have more than 40 branch offices throughout the nation and are on track to open another 25-30 branches in the next  30-60 days. "

"RFP has crushed the huge walls erected by traditional 'big box banks'  who avoid and discourage commercial borrowing," stated Farris.  "This shift to private equity from bank funds  has opened the floodgate of $400 billion in funds available for commercial projects allowing businesses and corporations to expand, innovate and return our country to it's unparalleled dominance of  capitalistic greatness," he added.

RFP is actively seeking clients who need commercial business and real estate funding as well as  seasoned executives and experienced professionals who are interested in opening and developing new markets as well as servicing a rapidly growing customer base on a local, regional, and  national  scale.

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About http://www.commercialcapital.realtyfundingpartners.com: Realty Funding Partners focuses on bringing innovative private lending solutions to meet all types of commercial real estate and business financing needs. RFP has the largest portfolio of private lending institutions and investor backed funding sources available. The company also offers a wide range of ancillary services ranging from principal reduction and credit repair for home owners to developing business plans for commercial loans RFP President & CEO. Dr. Hunter Elam has successfully developed, owned and sold several multi-million dollar high tech companies.