Procter & Gamble, Unilever: Creating and Sustaining The Chain Supply and The Competitive Advantage

April 25, 2011 - PRLog -- Consumer-Goods Giants Procter & Gamble, Unilever And Henkel: Creating And Sustaining The Supply Chain  To Keep The Competitive Advantage In The Import And Export Industry.

Procter & Gamble, Unilever and Henkel  are trying to keep their competitive advantage by offering a greater value than their competitors. It includes offering lower prices or providing quality services or other benefits that justify a higher price or even creating superior value above its rivals.

This competitive edge can be brought through the Supply Chain Management which includes the management of a network of interconnected businesses involved in the ultimate production of goods and services packages required by end customers. Furthermore, It includes the design, planning, execution, control and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally.
The competitive advantage means an advantage that a company obtains over its competitors, allowing it to create larger sales or margins and/or retain more customers than its competitors. There are many models of competitive advantages including the company's cost structure, product offer, distribution network and customer support. The more sustainable the competitive advantage is, the more difficult it is for competitors to neutralize that advantage.
There are two principal types of competitive advantages: comparative and differential. Comparative advantage, or cost advantage, is a company's ability to produce a good or service at a lower cost than its competitors, which gives the company the ability to sell its products or services at a lower price than its competition or to produce a larger sales's  margin. A differential advantage is created when a company's products or services differ from its competitors and are seen better than a competitor's products  by customers.

The Five Key Stages of Trade Intelligence so as to keep the competitive advantage through the supply chain management are as follows:
1- Data sourcing: Trade intelligence is about extracting information from multiple sources of data..

2- Data analysis: Trade intelligence is about gathering useful knowledge from collections of data. It is about estimating current trends, integrating and summarizing disparate information, validating models of understanding, and predicting missing information or future trends. This process of data analysis is also called data mining or knowledge discovery.

3- Situation awareness: Trade intelligence is about filtering out irrelevant information, and setting the remaining information in the context of the business and its environment. The company needs the key items of information relevant to its  needs and syntheses of all the relevant data (market forces, government policy etc.). Situation awareness is the grasp of the context in which to understand and make decisions..

4- Risk assessment: Trade intelligence is about discovering what plausible actions might be taken, or decisions made, at different times. It is about helping the company to weigh up the current and future risk, cost or benefit of taking one action over another, or making one decision versus another. It is about inferring and summarizing the best options or choices.

5- Decision support: Trade intelligence is about using information wisely. It  warns of important events, such as takeovers, market changes, and poor staff performance, so as to be able to anticipate the potential risks and help analyzing and making the wisest business decisions. It also helps to improve sales or customer satisfaction or staff morale.



TradeIntelligency.com, a site for knowledge management, competitive intelligence and management of knowledge in organizations and territories has been created because knowledge is more than information. The information is essential in our environment jostled by innovations and sudden changes in the economy .

Trade Intelligence
The Fast and Easy Way to Get the Competitive Advantage with tradeintelligency.com
Find out information about your competitor's shipments instantly online. Find out who their suppliers are and what these suppliers are shipping - and how much and when. Or, track your own shipments. Interested in getting an edge on the competition? You're in the right place. Get ahead of the game with TradeIntelligency (www.tradeintelligency.com). Become a subscriber and start making big changes in the way you do business today.

You will be able to have access to  the followings features for your confort and satisfaction:  

- Access to data on shipments worldwide
- Find new suppliers, markets and business activities
- A search engine fast and easy to use
- SMS alerts notifying you of the latest shipments
- Several types of registration according to your needs
- Export results in Excel
- Measure changes in the activity of your customers in five years
- Measure changes in the activity of your partners in the last five years
- Measure changes in the activity of your competitors in the past five years

TradeIntelligency provides information from the US Customs Database and bills of lading. These datas show in an very detailed presentation all the activities in the  Import and Export Industry. TradeIntelligency double-check all the datas before adding them to its own data base so as to be able to provide the most accurate information.


In conclusion, most trading companies depend on a large amount of data for their trade operations. For the proper management of such a large business data,  trading companies uses TradeIntelligency.com which provides a wide range of Customs database.
Tradeintelligency represents the standard tools and systems that play a key role in the tactical planning process of a trade organization. Its systems let a company to gather, store, access and analyze corporate data to aid in decision-making. These systems provided by TradeIntelligency will illustrate trade intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis to name a few.
For a successful trade it is important to understand the factors of trade intelligence provided by Trade Intelligency and learn how analyze and use the data created by this methodology. Here is some more information on how these factors helps in the decision making process of a businesses provided by TradeIntelligency (www.tradeintelligency.com).
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Contact Information:


Tor-Leif Walker
TradeIntelligency
www.tradeintelligency.com

www.tradeintelligency>com/blog

655 South Flower street, Suite #183
Los Angeles, California 90017 USA
Tel.: (310)430 34 46

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Supply of genuine and accurate data from US Customs database of Manufacturers's imports and exports activities: The Fast and Easy Way to Get the Competitive Advantage
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