Aniden Interactive Designs a Multi-Touch Experience for the “IFC Crossroads House” at SXSW

Multi-Touch Experience Includes Aniden’s User Interface Design for Two 60” Touchscreen Displays
By: Helen Pina
April 12, 2011 - PRLog -- Marking the first collaboration between IFC and Aniden Interactive, the digital design agency created a user interface for IFC’s multi-touch interactive experience inside the network’s IFC Crossroads House at the South by Southwest (SXSW) Festival. The multi-touch experience consisted of two 60” touchscreen displays, with a touch enabled area measuring 52.5” wide by 29.5” tall. Users were greeted with a 3D carousel of content they could browse, which included photos and clips of IFC shows and a fun “Create a Message” game, which allowed multiple users to create sentences with a collection of available words.

Aniden also incorporated QR codes to the UI design to further engage users. A QR code was available for every show, so users could immediately go to iTunes and download their favorite content. A QR code was also available for users to easily join the IFC Insiders, an online panel where fans can share their thoughts opinions and ideas about IFC shows. While enjoying a multi-touch experience and browsing through IFC shows at the IFC Crossroads House, users were also able to view videos and pictures showcasing the best of SXSW film interactive and music.

“The expansive multi-touch area allowed multiple users to quickly and easily create their own words of wisdom for the community message board,” said David Chien, Experience Manager at Aniden Interactive. The engaging event was designed and produced by Nikipedia LLC and custom installations were designed and fabricated by Moe Hallak Design.

“Aniden Interactive far surpassed our expectations for designing an interactive experience for our SXSW House. Aniden’s UI design embodied IFC’s sensibility perfectly and allowed fans to interact with the network and learn about upcoming original series while enjoying the SXSW festival,” said Kent Rees, SVP of Marketing at IFC.

SXSW is a melting pot for creative genius in the film, music and interactive industries. SXSW took place this year on March 11th – March 20th and the festival was jam-packed with attendees, as it is every year. Located in the eclectic city of Austin, Texas, SXSW is a must-attend event every year for digital creatives, designers, bloggers, film and music fans, UX developers, wireless innovators, content producers, gamers, inventors, programmers and educators.

Aniden Interactive is a Digital Design Agency made up of 3D artists, multimedia designers and user experience experts who help expedite product life cycles and elevate brands. Aniden creates digital prototypes with photorealistic renders and leverages the visual assets onto multimedia videos, technical documentation and user experiences for a compelling visual story. To learn more, visit

IFC creates and champions authentic, original content that is "Always On. Slightly Off." Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling. Today, IFC continues to embrace content with an indie perspective. Original series - headlined by brand-defining scripted and sketch comedy - air alongside an extraordinary collection of films and cult TV shows. Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms. IFC provides viewers access to must-see festivals and events around the country, like the Film Independent's Spirit Awards and SXSW. features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts. The network's On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want. IFC is owned and operated by Rainbow Media Holdings LLC.
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Tags:ux, ui, Ifc, Aniden, Sxsw, Multi Touch, Interactive, Touchscreen, Design, User Interface
Industry:Advertising, Technology, Marketing
Location:Houston - Texas - United States
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