Market Access and Health Care reform

April 8, 2011 - PRLog -- In the UK, the NHS is undergoing massive transformation with GP’s taking on the responsibilities of payers. Germany is still coming to terms with the transition towards value-based pricing but how will benchmark prices for Europe be set once free pricing is gone? Meanwhile, pricing and reimbursement models in emerging markets continue to present new challenges as standard negotiating models are adapted for new environments.

C5’s ground breaking forum on Market Access & Healthcare Reform will feature an exclusive agenda comprised of leading industry experts involved in the negotiation of pricing contracts with payers along with national policy makers from all over Europe. The chain linking providers, payers and patients will be examined in-depth via a series of informative presentations and panel discussions.  

By attending this event you will get the most up-to-the-date information available on issues shaping the market access landscape now and in the future.

Key topics on the conference agenda

   * The rise of value-based pricing in Europe and its effect on market access
   * Incorporating the key drivers of market access into a product life-cycle
   * The concept of viewing Patients as the most important stakeholders of all
   * Translating outcomes research from patients to payers
   * UK healthcare reforms and their potential impact on market access
   * Value dossier design strategies
   * Enhancing public stakeholder management by enhancing corporate social responsibility
   * Clearing the path for market access through more effective health technology assessment
   * Brand-positioning programs to enhance market access
   * Innovative Pricing and its impact on relationships with payers
   * Managing partnerships with healthcare service providers
   * Market access in emerging markets

Use this opportunity to benchmark your practices with leading local and international organisations and pick up critical knowledge from market access experts. This is an outstanding career, business networking and information-sharing opportunity.

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