clickR Skin Care Unveils Latest Partnership with Sony Picture’s Upcoming Film “Priest”

April 6, 2011 - PRLog -- clickR Skin Care, a new innovative acne treatment line of products, has entered into a third partnership as the official skin care line of Sony Pictures' upcoming movie "Priest”, which opens in theaters May 13. The company debuted the latest in skin care innovation during the first alliance with Sony Pictures for the film “Burlesque” with the launch of Pearl Wash and Diamond Dust Skin Polisher from the Figure It Out product line. Priest stars Paul Bettany, Karl Urban, Maggie Q, Lily Collins, Brad Dourif, Stephen Moyer, Christopher Plummer and Cam Gigandet, who is currently clickR Skin Care’s celebrity spokesperson. The talented actor, who also starred in “Twilight”, “Easy A” and “Burlesque”, is the first official male spokesperson for a beauty brand.

Through the agreement with clickR, Sony will have access to all clickR Skin Care products to use for special events, screenings and promotions in connection with the film. The clickR collection includes three categories of formulas:

•   No More Derma Drama - addresses acne
•   Figure It Out - promotes daily, healthy skin care and repair
•   Easy Karma - focuses on skin issues caused by over-use of today’s technology

“We are thrilled to have the continued support of clickR Skin Care on our upcoming film Priest,” explained Kristie Alarcon, Director of Marketing & Promotions for Sony Pictures Entertainment/Screen Gems.  “We strive to connect with targeted, quality brands that understand the value of film partnerships and clickR Skin Care is a prime example.”Unlike other acne skin care products, clickR’s skin care collection of products provide safe and effective treatment with specialized formulations to manage environmental overload while supporting radiant skin. The line has no artificial colors or fragrances, no benzoyl peroxide, no endocrine disruptors, no parabens, and no sulfates or animal testing. The formulations contain natural ingredients and extracts such as proteins in the form of peptides, root & seed extracts, vitamins, fruits & flowers, minerals from the sea and earth including gold, silver and diamond dust. This results in skin that feels and appears healthier overall.

PRIEST, a post-apocalyptic sci-fi thriller, is set in an alternate world -- one ravaged by centuries of war between man and vampires. The story revolves around a legendary Warrior Priest from the last Vampire War who now lives in obscurity among the other downtrodden human inhabitants in walled-in dystopian cities ruled by the Church. When his niece is abducted by a murderous pack of vampires, Priest breaks his sacred vows to venture out on a quest to find her before they turn her into one of them. He is joined on his crusade by his niece's boyfriend, a trigger-fingered young wasteland sheriff, and a former Warrior Priestess who possesses otherworldly fighting skills.  Priest opens in Theaters May 13th.  .

About clickR Skin Care

Conceived by Florence Sender, a successful product developer, businesswoman and self-professed ethical packaged goods junkie, clickR Skin Care is a Boston-based skin care company that debuted exclusively at Sephora in January 2011. To learn more about clickR products, visit www.clickrskincare.com.  

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

RETAIL: Available at www.clickrskincare.com and Sephora stores/online.  

Follow clickR Skin Care:
•   Twitter: http://twitter.com/clckr
•   Facebook: http://www.facebook.com/clickRSkinCare
•   Ruby (clickR blog): http://clckr.tumblr.com/
•   Youtube: http://www.youtube.com/clickrskincare

MEDIA CONTACT:

Atelier Creative Services, Inc.
Robin Lawson, 212-247-9299 x12, robin@atelierpr.com

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clickR is a boston-based skin care company slated to debut exclusively at Sephora in January 2011. To learn more about our products visit our website: www.clckr.com