Serioustec and TriStar Marketing deploys WoodWing Tablet Publishing Solution to Harian Metro.

April 6, 2011 - PRLog -- New Straits Times Press first app became available in the App Store today. Founded in 1991 by New Straits Times Press, Harian Metro was the first daily tabloid in the Malay language. The print edition now attracts more than three million readers a day. The daily iPad edition offers a selection of news and features about politics, business, social life, sports and entertainment, including exclusive interviews, which are accompanied by stunning images and videos.
"The Harian Metro iPad edition has been specifically developed and designed to take advantage of the many possibilities offered by the iPad,” said Datuk Mustapa Omar, Group Editor of Harian Metro. “This is the first time a Malay-language newspaper delivers its exclusive content, including lots of pictures, videos and graphics, via an iPad reader app. The Harian Metro app also provides our advertisers the opportunity to reach out to their respective target audiences, who are online-savvy and technologically driven.”

"TriStar Marketing is our partner and system integrator for this project, we are delighted to deliver the project on-time and on-budget for Harian Metro" added John Fong, Chief Executive of Serious Group. This is the second Malaysian daily iPad app launched by Serioustec using the templates solution provided by our affiliate company - Serious Consulting. Combining the Adobe InDesign custom scripts and structured templates, Harian Metro is able to produce the daily Editor's Choice with minimal resources from the print newsroom. This methodology for creating daily editions for tablet has been successfully deployed to Kompas, South China Morning Post, Bali Post and The Star.

With well over 200 WoodWing apps on the market, publishers worldwide have produced 3,000 daily, weekly or monthly tablet issues, making WoodWing the most popular tablet publishing solution on the market today. WoodWing maintains a continuously updated list of apps published using WoodWing´s solution at www.woodwing.com/tablet-gallery.

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About Serious Technology
Serioustec comprise of passionate individuals who believe in what they do. We focus on digital online and offline publishing solutions ranging from web, print, iPad to mobile platform. Working with ADOBE and WoodWing, we are the market leader in editorial and publishing solution in Asia.