Packt publishing signs renowned tech author David Mercer to write Wordpress marketing title

This week, Packt publishing signed veteran technical author and IT consultant David Mercer to develop and write a practical text on marketing, SEO, traffic building and promotions aimed at helping Wordpress users get the most from their blogs.
April 2, 2011 - PRLog -- Both Packt and the author have agreed to keep the title focused and practical. Addressing the most common concerns of Wordpress bloggers as well as providing insights and a range of tips and tools to better leverage the Web's social media.

Says Mercer, "I'm excited about this opportunity to write about online marketing. It's a diverse and rapidly evolving subject that is both exciting and, at times, exasperating. My aim is to empower readers with the skills and knowledge they need to become creative and effective marketers of their blogs and sites."

Mercer has, over the years, developed a sound pedagagy that is clear, distinct and easy to understand. In addition to the content itself, Mercer also provides marked online quizzes to help readers consolidate on what they have learned. There are also online exercises that are used to push the boundaries of the reader's skill and knowledge, arming them with "real world" knowledge.

The book is due out at the end of May and readers who are interested in any aspect of online marketing can visit the author's site at, or follow him directly at

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