EvPAK Personal: Homegrown CD and DVD Packaging Solutions for Short-Run and One-off Projects

April 1, 2011 - PRLog -- ACE Packaging Inc., a California based supplier of packaging for the optical disc industry introduces the EvPAK Personal.  

What is the EvPAK Personal?  It is a combination of paper and plastic packaging for any CD or DVD project.  It is a pre-formed, perforated sheet that can be printed directly using any inkjet or color laser printer.  Once printed, you tear around the perforations; exposing the form, fold it and insert the disc with the tray insert.  “It’s very simple and fast to do,” says Jun Flores, president of ACE Packaging.  The EvPAK comes in two versions – the Original pre-cut and the new Personal design. “We removed over 50% of the plastic from the tray insert,” says Flores, “and we enclosed this insert with a heavy-duty paperboard form.  So it’s green – using less plastic, less wasteful – you produce only what you need, and economical – since you make only what, you need you don’t spend money storing the finished goods. “  

The EvPAK Personal rivals the Digi-Pak in its high-end look yet at a fraction of it’s cost.  Typically the minimum to run a project using Digi-Pak is around 500 units.  “Why spend on 500 units when perhaps 25 to 50 would do?  Devote the rest of your budget to promote your event or add to your merchandising to include T-shirts and add another revenue stream to your event,” says Flores.  

“For some time, we have seen the trend of music talent becoming more vertically integrated.  They do everything from self promotion and marketing to merchandising in addition to playing music,” says Flores.  The profit structure has changed where music sales is a smaller and smaller portion of the total sales.  Instead, events combined with proper merchandising of the event are the real cash generator.  With the EvPAK Personal music talent can now devote more of their budget to promoting their act instead of locking that money into inventory.

Music has always been an impulse sale.  Having music sold at a talent’s event makes sense.  The attendees hear the music.  If it’s good they will buy it.  “The key though,” says Flores, “is to ensure you get enough bodies to the event to make it successful.  That is the strength of our EvPAK Personal model.”  Vertically integrated music talent can devote more of their budget to promoting an event to make it a success while keeping its initial cash outlay to a minimum.  “You can be as conservative or as aggressive with the marketing of your event while still keeping tight reins on other expenses such as pressing your CD’s,” Flores says.  “The Music Industry has changed, we bring back the impulse sale to a talent’s event that is cost effective.”  

What makes the EvPAK Personal so ‘Personal,’ is the ability to produce just enough product.  The EvPAK Personal comes in two versions – one for laser printers another for inkjet.  Using any desktop image design program such as Adobe Photoshop or Illustrator, you can quickly lay out your art on templates provided by ACE, print what you need, assemble and package your project quickly, efficiently and effectively.  There are a lot of homegrown studios.  You buy a few pro-audio microphones, a version of Pro-Tools and you can record studio quality masters.  ACE takes that idea one step further to include homegrown CD and DVD packaging.    

ACE’s approach to packaging is a pragmatic one.  “Packaging is an important part of any product,” says Flores, “but we feel that more focus should be on the content and promoting that content.”  Making an event successful will allow the talent to sell more of their merchandise at the event.  Reorganizing a music talent’s priorities will only improve their chances of success.  

The EvPAK Personal comes in paperboard or inkjet paper and is packaged in lots of 50 and 100 pieces.  OEM or bulk packaging is also available; templates are available as well.  

Original EvPAKs are blank pre-cut versions.  These pre-cut versions – the Presentation Case, O-Card, and Mailer come in plain white paperboard.  All that has to be done is simply fold the paperboard, assemble the tray insert with CD, place the assembled tray into the paperboard form and the project is done.  You can use decals or labels to add your own personal flair to the EvPAK Original.  

The EvPAK Personal and EvPAK Original are available online at www.ace-cases.com.  

Links:
http://shop.ace-cases.com
http://shop.ace-cases.com/index.php?main_page=index&cPath...

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ACE delivers premium Optical Disc packaging without breaking your budget. Offerings include the Slim, Classic, Duo, Multi, Portfolio, Library and Folio Cases, EvPAK our eco-friendly packaging and a complete line of standard and not-so-standard packaging. Save on fulfillment and packaging costs while not skimping on presentation.